How many times have you heard the expression ‘?The important thing is that they talk about you‘? Being in the arena usually brings income and in this case miserable and media defamation lawsuit between Johnny Depp Y heard amber had side effects Beyond the sentence that sentenced the actor to pay the artist $15 million in compensation: perfume sales Dior’s ‘Sauvage’ as the actor’s global image skyrocketed Especially since the case began, and especially since the verdict was clear.

Heard said he doesn’t have that much money anyway. In this sense, he plans to appeal the sentence. “They have excellent reasons to object, there is a lot of inadmissible evidence,” warned his team of lawyers. Instead, other winds are blowing for Depp after the actress opened Pandora’s box in December 2018. Then she published an article in ‘The Washington Post’ where she talks about gender violence and gender violence. implied he was mistreated for her ex-husband.

accusations severely restricted his career professional: He was fired from the sixth episode of ‘Pirates of the Caribbean’, where he would pocket 21 million euros. They also kicked him out of ‘Fantastic Beasts’. ‘Secrets of Dumbledore’ and numerous film projects, as well as numerous advertising commitments.

innocent until told otherwise

However, someone accompanied him on this journey through the desert: dior ‘innocent until proven guilty’ and limited to it. It’s true that Depp didn’t go unpunished from the trial: He’s also been accused of defamation and will have to pay his ex-partner $2 million. Even so, he sees it as a victory and reassured after his decision that “truth never dies”.

Depp has been the face of the luxury brand since 2005 and the face of ‘Sauvage’ since the fragrance’s launch in 2015. Since then, perfume sales have grown steadily, peaking at Christmas and Father’s Day. Its success in the male sector is such that one of the brand’s five best-selling products luxury.

Perfume demand skyrocketed

Now we have to add a new trend: the demand for the fragrance increased in the weeks after the trial started, and in just one month, seeks in Google Perfume increased by 48 percentIt increased from 823,000 searches in March to 1.2 million in April.

The fragrance’s advertisement on the brand’s official YouTube channel has been viewed more than 92 million times. In it, Depp appears in the desert, in the company of wolves, playing the electric guitar “before he says”.In the desert, fearless and human“.

The fourth best-selling fragrance in Spain

The sales of this perfume experienced remarkable growth, especially after hearing the court decision. In this sense, in the United States: first among men’s fragrancesAccording to ‘The Wall Street Journal’, both Sephora and Ulta are the nation’s major cosmetic stores.

If we do the same exercise and look at the sales ranking in Spain, it is the fourth best seller at both El Corte Inglés and Sephora. On the other hand, this perfume has also been well placed among the top buys on Amazon and is currently in fourth place.

Since the accusations against the actress began years ago, the brand has not stopped relying on the actress for her scent despite the numerous criticisms it has faced. Additionally, in the weeks that the case was pending, the company hid photos and videos on website and the company’s social networks.

The same thing happened after the lawsuit against ‘The Sun’ in 2018.

The same thing happened when Depp lost his lawsuit against the British newspaper ‘The Sun’ in 2018. The newspaper assured the actor was a “partner beater”but internet searches for ‘Sauvage’ rose 23%, according to beauty website Cosmetify.

“It’s the best-selling men’s fragrance on The Fragrance Shop and is on The Perfume Shop’s bestseller list,” The Guardian said at the time. The actress not only embellished the phrase ‘The important thing is that they talk about you’, but also ‘Every ad is a good ad‘.