Tourism technology companies in the Community of Valencia increased the number of projects for innovation by 23.6% According to data managed by the Valencia Community Cluster of Innovative Companies for Tourism (Adestic), six out of 10 people in the industry did so by more than 30% compared to 2019. Data highlighting the growing trend of SMEs and tourist destinations to engage in innovation and digitalization to increase their competitiveness and accelerate their recovery.
In fact, and the numbers available, Adestic’s president, Santiago Sanus, points out that the Valencia Community’s tourism industry has been undergoing a tremendous digital transformation for years. accelerated in the last two years due to the covid crisisbefore an increasingly knowledgeable and demanding tourist, a tourist who rents out their holidays at the click of a button and aims to anticipate the tourist experience through the use of new virtual technologies.
In this context, Adestic will continue to promote the application of new technologies and promote the revival of tourism in the region by bringing together Alicante institutions, tourism destinations, industry associations and companies on Thursday, June 2nd. will enter second workshop organized by the technology companies group Conferences planned to be held in three cities for the second time in the conference calendar organized under the title of “Innovation and Tourism”.
The event that will take place at 20.00 at Hotel Spa Porta Maris by Meliá will be attended by Mario Villar, Tourism and Tourism Intelligence Director of the Community of Valencia; Persons different from tourism institutions and organizations such as Costa Blanca Provincial Tourism Board, Alicante Costa Blanca Tourism and Cruise Association; Representatives of tourist destinations of Alicante, Finestrat, La Nucía and Salinas; the education sector associated with tourism and technology; Hotels and travel agencies in the province of Alicante, various tourism-related SMEs.
This is a very important business day for the president of Adestic. create synergies among the main agents in the industryConsidering that the Community of Valencia is a pioneer in tourism innovation, from both public and private enterprise. In this context, he recalls that he was the first to create a regional-level network of smart tourism destinations in Spain, through the Valencia Institute of Tourism Technologies (GVA Invat·tur).
However, he deepens the need to “keep working hard”. To further increase the profitability of tourism activity and increase its competitiveness Our community. For this, there is a significant challenge in front of the industry and this is investment in technological development that has already yielded positive results.” Likewise, he underlines the statement from the cluster that “We offer technological solutions to managements and SMEs through the knowledge and young talents of Valencian companies that have achieved positive results”.
In this sense, he explains that the Community’s tourism sector is making great strides to adapt to new demands through the use of technological innovations such as Big Data, Artificial Intelligence, booking engines or different applications that allow companies to know the interests and behavior of tourists. programming their offers or services, adapting to new payment systems, being able to make purchases or reservations in minutes without going to a physical point of sale and from different devices, or knowing in advance the resort cities through virtual tours, among others.
The Valencia Community Innovative Companies Cluster for Tourism is an association consisting of: 29 Valencia technology and digital companies Supported by Turismo Comunidad Valenciana and Invat·tur. Its main objective is to provide the tourism value chain of the provinces of Alicante, Castellón and Valencia with a new productive layer by structuring, promoting and strengthening the business fabric associated with tourism innovation and digitalisation.