Injusa toy store Look The other side of the Atlantic to increase your sales after a while 2022 was marked by rising costs and falling turnover 21% was due to overstock, which many customers faced during the year, leading to some closures. The Ibi company announced this Tuesday: Production will begin in Mexico Purpose of some models Increase your market share in this country -currently one of the most important issues for the company abroad- but most importantly, We take a look at the US market and the rest of Latin America.
It’s a decision the company describes as “strategic” and hopes to “take advantage of new opportunities in the region”. “Products tailored to the tastes, interests and needs of the American people”“Therefore, the company will start production with a few passenger models in the Aztec country for now, and later it will produce some of its battery-powered vehicles.
Regarding the model chosen for this expansion, Injusa promises: We outsource this new production to local producers.Compared to the more expensive alternative of building your own factory. Those responsible for this measure will make your products “more competitive” in this market, They expect their sales to increase in Mexico. Specifically, they believe that income in this country will rise from 11% to 20% of the group’s total.
They also think the Aztec country is the best country Gateway to address the US marketThey now only have an early stage presence since they started operating in this market last year. Equally, they are confident that this will serve as a springboard to expand their activities in the rest of Latin America.
Balance
The company’s announcement follows a year in which Injusa saw sales decline due to issues affecting the industry. The most important one overstock Many toy stores and distribution chains started the year with an increase in orders for the 2021-2022 Christmas campaign due to fear of product shortages from China. Some products do not arrive on time and cause disruption to businesses Reduce next year’s purchases. This situation led to the bankruptcy of creditors, closure of major chains and distributors. Among them are four of the firm’s largest customers.
Added to these were the increase in costs. inflation caused by war and poverty raw materials worldwide or transportation problems. As a result, the company’s turnover fell by 21% compared to the previous year; This means approximately 4.5 million Euros less revenue.
But from Injusa onwards “solid financial situation with a positive working capital and significant equity capital”.
Similarly, the company has embarked on a plan to expand, modernize and energy efficiency its facilities, along with continued investment in computer applications. Likewise, they ensure that innovation remains a priority, “as research and development activities continue to seek improvements in processes and adaptation of products to new market trends,” according to those responsible. Likewise, they underline the big brands (BMW, Disney, Porsche, Kawasaki) with which they maintain relationships. licenses renewed was in the company.
Source: Informacion
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