metricool II presents his Study facebook ads To answer the main questions that social media, brands or companies ask themselves when using Facebook ads: What types of advertising campaigns are cheaper? How important are traffic ads? Which do you invest the most in?
After analyzing nearly 500,000 campaigns from 29,137 ad accounts, the data from the report yielded valuable results for users using this tool: the ad types that spent the most average budget per campaign were ads promoting an app with $1,897.95. Although it is the least user with 0.2%.
Engagement ads are the most used
The data speaks for itself: campaigns aimed at increasing account reach and getting engagement on posts are favorites at 41.7%. This data is remarkable because it is the most used yet the least budgetary: an average of $89.78 for sales campaigns of $955.70.
Despite this high usage percentage, it is not much different from the second most used traffic campaigns with 32.1%. In the last place, there are campaigns to promote applications with 0.2%.
Sales campaigns are the most invested campaigns.
Likewise, sales-oriented campaigns are the ones that spend the highest budget with 29.3%, while the campaigns of potential customers take the second place with 25.6%. The median spend for sales campaigns is $955.70, and $731.06 for lead-generating campaigns.
As a result, these are the campaigns that make up most of the advertising budget in Facebook Ads, as these are the types of ads that have a more direct return on investment (return on investment) and focus on business performance.
Profitability, one of the top social media concerns, yields interesting results: the most profitable campaigns per 1,000 impressions are brand recognition, and the most expensive are sales and leads. It’s a solid fact, but it’s also real: With these types of campaigns, you pay for every customer that leaves their data, which makes the cost of ads more expensive.
Without entering different targets, the average CPC (cost per click) per campaign is $0.085. This is general data, but if we go to evaluate which of the ad targets has a higher CPC, that’s leads at $0.20 per click. This is followed by sales ad campaigns at $0.13 per click.
Increase sales ads and traffic
By comparing the results we obtained in this Facebook Ads Study with the report we made in 2018, we draw conclusions about the direction brands and social media professionals are going.
Back then, the goal of the star was to promote posts, gain followers or get more video views; Currently, advertisers are investing more in campaigns related to business performance, such as sales, new user acquisition, and traffic.
Ads on Facebook Ads experienced growth in cost per campaign. This increase increased as each campaign allocated $258.23 and generated 206,543.3 impressions; In 2018, the average was $7.86 per campaign and the result was 7,777 impressions.
In contrast, CPC increased 60% overall. However, the average CPM fell 0.79% from $1.26 per campaign in 2018 to $1.25 today in 2023.
HE Facebook Ads Study Based on analysis of 491,150 campaigns performed by 29,137 advertising accounts worldwide, with a total investment of $126,830,865.08*. It includes comprehensive information about reach, impressions, clicks and cost data. Cost is also divided into average CPM and average CPC.
*Each of the analyzed campaigns is set to a different currency. We converted to US dollars to simplify calculations such as totals or to compare costs and investments in different countries.
You can download Metricool’s 2023 Facebook Advertising Study and all the graphics it made for free here. connection.
Source: Informacion
James Sean is a writer for “Social Bites”. He covers a wide range of topics, bringing the latest news and developments to his readers. With a keen sense of what’s important and a passion for writing, James delivers unique and insightful articles that keep his readers informed and engaged.