Robot vacuum cleaners and other autonomous household appliances can deprive a person of the satisfaction of cleaning. article about it published in Marketing Magazine.
The development of artificial intelligence has made it possible in recent years to delegate many tasks to autonomous vehicles and household appliances. Robotic vacuum cleaners, automatic lawnmowers, and smart home appliances offload a person, but it’s not clear what the subjective effect of this unloading is.
Emanuel de Bellis and his colleagues concluded that a person could lose a sense of the meaning of life if they delegate all housework to robots. The same conclusion is found in many previous studies showing that a person feels their presence filled with content while cleaning. “Our research shows that the ‘value of manual labor’ [некоторых] Consumers abandoning stand-alone products. For example, these consumers have a more negative attitude towards stand-alone products and are also more likely to believe their disadvantages and not believe in their advantages,” explain the authors.
According to them, marketers should take into account the factor of the subjective value of manual labor as one of the variables in consumer evaluation. The characteristics of people with a high “handicraft index” are that they prefer manual transmissions or washing dishes by hand. Also, high values of this indicator can be demonstrated by love for modeling, drawing, woodcarving or other “handmade” hobbies.
According to the authors, it is necessary to offer clients alternative ways to fill the void in the psyche – for example, a hobby or active parenting.
Source: Gazeta
Barbara Dickson is a seasoned writer for “Social Bites”. She keeps readers informed on the latest news and trends, providing in-depth coverage and analysis on a variety of topics.