After Volkswagen Group announced its results on March 14, an X-ray of their brand follows the same pattern: increased revenue despite less sales cars. this situation Seat SA (created by Seat and Cupra), on balance 2022 18.1% decrease in sales With 26,000 fewer cars (slightly more than double the total of the German consortium), however turnover grew by 13.8% with almost 10,500 million Euros, the second highest turnover in the company’s history. Less is sold at a higher margin and more is earned. That’s the trend. With this, the Spanish company, return to profit After several years of decline after the pandemic, a 68 million euros net operating (lost 256 million in 2021). Between 2015 and 2019, Seat SA closed the best five years in its history.
impulse cupra brand At Seat this is something known by ‘seathons’, undeniably, feared at first, but necessary in a whole industry transformation. The arrival of the prestigious Seat brand opened up a new scenario for the company, where the original brand was slowly losing strength to consolidate Cupra as a driving force. A few days ago Oliver BlumeVolkswagen Group chief asked for “patience” when talking about seat future, and at the presentation of Cupra’s Impulse project last July, Wayne Griffiths“Seat is a company that also manufactures cars in Spain under the Cupra brand,” said the chairman of Seat and Cupra. In fact, he had anticipated this. “Cupra’s turnover will be higher than Seat’s in 2023”. On the way.
The future of Seat
Much has been said about the future of Seat. advent Oliver Blume (he worked at Seat years ago) instead of the chairman of the Volkswagen group. Herbert Diessopened the doors New dimension for Spanish brand. In fact, if resources from Seat were left to Diess,The Seat brand would disappear in a year or two.. Scenario change and rationalization of electrification projects with the need for exploration higher profitability With existing products, it is likely that the Seat brand itself will extend the current car production model for a few more years.
A little more travel will be given Leon, Ibiza and Arona also thanks to legislative changes being worked on in Europe regarding internal combustion engines. With that, the sentence Matías Carneno, chairman of the Seat corporate committee, In an interview with El Periódico of the group Prensa Ibérica, he pointed out that “From 2029, Seats will not be produced in Martorell at this speed”, indicating that this could be delayed for a few more years.
What is clear is that Seat will mobility brand in the group with the development of the lines electric motorcycle, scooter and a small electric car. Based on the S04 developed by the Catalan company Acciona, this model silencewill see the light late this year. Wayne Griffiths said at a recent meeting with European Car of the Year judges, “Seat will continue to transform itself as a company. We’re prepared with two brands that are well positioned. wheels and four wheels.” . Seat’s global nature is one of its weaknesses. “Seat has never been a global brandO. Cupra yes it is. “Seat is a company brand that aims at mobility,” said the chairman of Seat, “You have to be brave in your decisions.”
As for the most anticipated model from Martorell, Cupra UrbanAsi, The delay of the perte awards and the need for battery will definitely force it. delay market entry for approximately six months. It was planned for 2025, but it is certain to happen in 2026. The first stone was laid for the Volkswagen group and PowerCo’s Gigafactory in Sagunt (Valencia) last week. they have to come from there battery cells For models to be assembled in Spain (Martorell and Landaben in Navarra), however, the delay in their construction will require batteries to be brought in from the German factory. saltzgitter
Source: Informacion
James Sean is a writer for “Social Bites”. He covers a wide range of topics, bringing the latest news and developments to his readers. With a keen sense of what’s important and a passion for writing, James delivers unique and insightful articles that keep his readers informed and engaged.