Valuing the shoe trade as a viable employment option, which is the future of Elche youth. That is the purpose of the agreement signed between Elche City Council, the Spanish Footwear Industries Federation (FICE) and the Valencian Footwear Entrepreneurs Association (AVECAL) at the XCV Milan International Footwear Fair (MICAM) this Tuesday. A protocol of intent to launch a campaign that includes interviews, factory visits and a strategy on social networks. Consistory contributes 11,000 euros this yearsigned by the mayor Carlos González and the presidents of FICE and AVECAL, Rosana Perán and Marián Cano, respectively.
“The purpose of this agreement is to tell young people that the shoe industry is attractive, a real opportunity to find employment in an activity with good socio-working conditions and a future”, González said, after pointing out the importance of the deal for companies and the municipality of Elche, and that he certainly predicted “it will bear good fruit”. Saying, “We will get good results by taking such steps,” Perán reminded that the industry “needs manpower” and that it is “not attractive” due to its image in recent years.
To do this, the councilor announced that the City Council and FICE will launch a series of actions to raise awareness among young people about “what the footwear industry represents and opportunities.” As Perán points out, in his own “language”: “It’s positive that companies know how to work on TikTok or Instagram and it’s transforming our communications.”, an initiative that will have micro influencers, in addition to other mass media. AVECAL will also present factory visits as well as talks at the institutes with the participation of businessmen, active shoe workers and retirees.
“Through this whole deal, focus efforts and start investing in the towns where all the shoe companies are located,” said the head of the shoe business association. “One of the strategic lines I’ve been president of FICE since May 2022 is to attract young talent and make the companies that make up the industry attractive,” Perán said. industry will continue to lead the industry,” the mayor said last Sunday.
Exactly on February 14, González held a meeting with the heads of FICE and AVECAL at the town hall, where they conveyed to him the need for new blood and said that they would fill the shortage of skilled labor in the shoe industry. In addition to this agreement, the City Council is working with employers, the Ministry of Education’s General Directorate of Vocational Education and secondary schools themselves to tailor education cycles and specialize young people in specific positions demanded by an industry. A driving force for Elche is economy and wealth.
Source: Informacion
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