If during 2021 the average shopping cart left the supermarket with just over 23 items, by the end of 2022 the figure is around 20. feed It was almost 16% more expensive than it was back then. So the final report shopping view produced by Gelt Data Facts And Association of Consumer Goods Companies AECOC bringing together distribution companies to cover 70% of the market. inflationespecially in the food field, the number of shopping cart size And this trend worsens in the last quarter of the year.
Specifically, since September when this chart bottomed out, consumers shop It does not go up to 19 products in the supermarket. And that’s a 17% smaller size than described just a year ago. Additional proof of this increase Food prices will be around 15% in the last three months of the year, but at the same time, average customer spend will increase from 32.8 euros in the last quarter of 2021 to just 6%. 34.6 € in 2022. Moreover, this difference is 6 points less than the difference in the previous three months.
“The data show that evolution of spending per purchased ticket not directly related to food CPIand this is due to the great choice consumers have when it comes to choosing from a multitude of establishments, products and brands to cover the cost of their shopping carts,” he continues. AECOC Commercial Strategy and Marketing Manager, Rosario Pedrosa.
Accordingly, the 2022 analysis also reflects: going to the supermarket less and less. The curve is going down, although the full-year X-ray shows that people continue to go shopping about 4 times a week, as in the previous year. In the second half of the year, the frequency decreased by 13% between July and September and by 7% between October and December.
So when examining distributors, AECOC’s main conclusion is that the vast majority, most importantly, inflationary situation And decrease in sales volume. Because to judge First balance of 2023In January, the situation remains: almost half of the companies decrease in sales volumes.
“Decrease in sales volumes and high price of production costs It affects the profitability of companies, registered since the end of 2021,” said Pedrosa, a spokesperson for the industry. That’s why nearly nine out of ten companies set themselves as the main target for this year. increase sales to encourage consumption. And almost eight of these same ten keep your bottom line.
Source: Informacion
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