RTVE reclaims ownership of emission rights. Olympic Games. The International Olympic Committee announced this Monday to the European Broadcasting Union (of which the company is affiliated) and Warner Bros. He gave Discovery a retransmission of the Olympic events held from 2026 to 2032.
After the tender opened by the IOC, EBU and Warner Bros. and Discovery submitted a joint bid to purchase all media/broadcast rights for the XXV Olympic Winter Games in Milan-Cortina 2026 in 49 regions of Europe. The XXXIV Olympic Games in Los Angeles 2028, the XXVI Olympic Winter Games in 2030 and the XXXV Olympic Games in Brisbane 2032 and the Youth Olympic Games held in the same period.
The EBU will have free broadcasting rights on television and digital platforms from 2026. Each EBU member will broadcast more than 200 hours of the Summer Olympics and at least 100 hours of the Winter Olympics on television, expansion to radio, live broadcasts and reporting via the web, apps and media platforms, social media. In the case of Spain, RTVE has already confirmed in its press release that it will broadcast more than 400 hours, the same number it aired at Tokyo 2020.
latter, RTVE, Warner Bros. for the publication of the Paris 2024 edition. Will have to reach a final agreement with DiscoveryThe last Olympic Games under an agreement by the American audiovisual company with the IOC to acquire exclusive rights in Europe between 2016 and 2024.
It should be noted that RTVE and Discovery (now Warner Bros. Discovery) reach agreement to broadcast over 400 hours of Tokyo 2020 Olympic GamesHeld in the summer of 2021 due to the pandemic. The company hasn’t done the same since it bought Rio 2016 in 2009, the first of the deal between the IOC and Discovery.
“We are delighted to have reached this long-term agreement with two of the world’s largest media companies. The EBU and its members offer unprecedented broadcast expertise and reach in Europe, and as a result of the recent merger of Warner Media, Warner Bros-Discovery. and Discovery, all It is one of the world’s largest media and entertainment companies in program categories and platforms. “It provides fundamental financial stability to the sport movement as a whole and ultimately supports the athletes themselves,” said IOC President Thomas Bach.
“We are proud to give viewers the opportunity to enjoy the Olympic Games on free television until 2032. This agreement changes the game for public service media and demonstrates the continued strength and solidarity of our Association. Thanks to its members, Delphine Ernotte Cunci, President of the EBU and CEO of France Televisions, said: “The EBU can reach over one billion viewers in Europe through linear and non-linear platforms. “This deal will guarantee the widest possible audience for the Games in Europe.”
Source: Informacion
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