twitter there will be more politics. This social network commanded by Elon Musk will re-enable political ads It will soften the ban introduced in 2019 to try to generate a new source of income.

Thus, it will allow both elected officials and activist groups to pay again to strengthen their message about certain political causes and try to have more influence on the electorate. In the “coming weeks” this will be expanded to include other forms of political advertising.

“We believe that advertising can facilitate because public speaking about important issues. Today, we’re relaxing our policy for purposeful ads in the United States. We also plan to expand the political ads we allow in the coming weeks.”

“Going forward, we will align our advertising policy with that of television and other media,” they added in another tweet.

With this, Musk is looking for ways to open up new revenue avenues to strengthen Twitter’s weak business, which he bought for $44 billion. Since taking control of the company in October, the pressure to make this massive investment profitable has led the mob to make a number of changes, from being able to purchase a blue account verification badge to re-allowing misinformation about COVID. expelled many of them en masse advertisersfoundation of the economic model.

Before Musk came along, 90% of Twitter’s revenue came from ads. According to 2018 company data, political ads made up a very small part of the total advertising revenue.

This decision puts Twitter on par with other platforms such as: Facebook anyone YouTubethat allows the posting of already paid political content, but like any other TikTok.

Founder and former CEO of the company, jack dorsey, banned some political ads in November 2019 and imposed certain restrictions, such as customizing ads to target specific groups of people. He then assured that allowing paid partisan propaganda would have “significant consequences that the existing democratic infrastructure may not be ready to handle”.