Chocolates Valor managed to achieve similar turnover last year. Turnover approaching 127 million Euros and production approaching 21,500 tons. In a challenging environment marked by rising costs and tensions in the supply chain, 20% increased exports are vital to achieve these results. Non-EU countries such as the USA, Canada or Chile withdrew strongly from sales.
The balance sheet of the Vila Joiosa-based company corresponds to the period from July 2021 to June 2022, a year in which the Alicante firm pursued a strategy. The second producer brand in the chocolate line consolidated its position for another year. as a company that defends the strategic categories of its business, such as high cocoa tablets, sugar-free tablets, hazelnut tablets and hot chocolate.
These good results extend to the already successful Huesitos and Tokke snack brands. 15% market share in snacks chocolateWith sales of more than 4,000 tons of products. These growths ensure that the Huesitos brand remains one of the most consumed brands in the market.
In fact, and as announced by the company, here are some key milestones that Chocolates Valor and its brands have managed to consolidate their position this year: new image released by the firm’s tablet range, in addition to its commitment to delivering premium quality cocoa and strengthening the company’s range of traditional and sugar-free tablets. One of the milestones was the Huesitos brand’s entry into a new category with great acceptance among consumers, such as the new Huesitos tablets.
At the same time, the chocolate brand continued to forecast its international growth, with an increase in total sales of approximately 20%. Available in more than 60 countries, the products have grown especially in markets outside the EU such as Chile, Canada and the USA.
On the other hand, Grupo Valor chain of chocolate stores continues to strengthen with the opening of 2019. A new store in Alcalá de Henares During the last exercise. In this way, a total of 38 businesses were added to Spain’s number one private chocolate dealer network.
Some positive data highlighting the same sources, especially in a challenging year for companies in the food sector, severely penalized by inflation affecting raw material, logistics and energy costs. it happened Limitation of the company’s profit, which is 7.3 million euroswas mainly motivated by the decision to cover a large part of the increase in costs and not pass them on to its customers and consumers.
Pedro López, chairman of the board of Chocolates Valor, emphasizes, “It has been an important year in which we have had very relevant events around the world, leading to changes in the behavior of society, sharp increases in costs and tensions in the Supply Chain.” .
On the other hand, he added that the company has been working to integrate Imperial into its structure in order to reinforce our international position that has been in our DNA since its establishment in 1881. Also, an exercise he underlines is, “we managed to maintain our power and leadership positiondespite the complications of the environment”.
Source: Informacion
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