Although some continue to criticize it as an imported tradition, Black Friday will be back this year break sales recordsdespite or precisely because of the effects that inflation has on most families’ budgets. The proximity of this campaign has caused many citizens to spend weeks. delaying some major purchases while waiting for the discounts to arrive, what others will do advance christmas shoppingto save a few euros for the same purpose.
As a result, this year, more than ever, the days around Black Friday – next Friday – and Cyber Monday – next Monday – will intensify. most of the orders in this last period of the yearIt will especially benefit brands and platforms operating on the Internet where it is easier to compare prices.
Therefore, the main e-commerce stores in the province average one Increased sales between 15% and 25% about the numbers they harvested last year, according to the calculations of the CEO of consulting firm 3Dids, Andres from Spain. “You mustn’t forget that The percentage of online shoppers continues to increase because there is still a part of the population that does not participate in this channel,” said the expert, adding that e-commerce has continued to increase at a dizzying pace for the last four years, and in addition, buyers are becoming more understanding.
Other items in the basket
In this context, De España argues that one of the consequences of inflation more attentive to the development of the price products that interest them. The evidence is that the volume products stored in baskets web pages managed by your consultancy – which clients save for later increased 60% Compared to the same dates last year.
Of course, these good predictions do not mean that everything is going well. Likewise in 2020, companies had to deal with huge unsold stocks that accumulated during the lockdown; and in 2021 the main challenge came from logistical issues making it difficult to supply stores; brands appear this year threat of price increases It is experienced by products as a result of inflation. Increase in costs limits your ability to discount.
This way, according to De España, many stores’ initial discounts go as high as 30%, which is 15% or 20% on the real average, and is expected to go up to fifty at the last moment only. %. “What I don’t think we’re seeing is that even though there are a lot of posters at 70%,The face of Cyber Monday, everything will depend on how the weekend goes“, acknowledges the CEO of 3Dids.
In any case, it’s worth the effort because for some ‘e-commerce’ this campaign already generates over 30% of their annual turnover. “In a week you can sell the same as you sell in a few months.“, for example, recognizes the founder of the Elche cosmetics company Natta Beauty, Natalia Ortiz. “People take the opportunity to load the car and buy more quantity or try new products They’re on sale now,” says the entrepreneur, ensuring the average amount per purchase is more than double the normal numbers.
party fashion
Expected sales increases in some industries, such as fashion, are even higher than the average quoted by the Alicante consulting firm. “Our estimates show that approximately 35% increase“The managing director of the fashion and accessories company Cuplé says, francisco sanchez. An improvement in part by the change in trend observed in the type of product purchased. And the thing is, after spending two years in sweatpants and casual wear, Sales of clothes for events and parties are on the rise again.
According to Sánchez, who is confident that the increase in sales will continue despite everything, the question now is whether this increase in sales during Black Friday will be enough to offset the decline in consumption observed since the end of October. .Until Christmas. “We expect a very good campaign,” says the businessman.
The increase is unexpected Returns According to Andrés from Spain, they currently remain at levels similar to those of the entire year. Levels ranging from an average of 24% of returned orders in the case of shoes, or 18% in apparel, to just 2% in the case of electronics.
One-third of Christmas sales in physical commerce
The National Association of Large Distributors (Anged), which brings together large Spanish swathes, also envisions a “good Black Friday campaign,” which, they say, already represents a third of the Christmas campaign’s sales. physical commerce In this sense, consumers remember that despite the advent of the internet, 75% of their purchases are still made in street-level stores or malls, although they have often turned to different options on the web before. Along the same lines, they point out from Anged that the consequences of the energy crisis and inflation have determined buyers’ predisposition, and that Black Friday discounts are an incentive for many customers to make up for delayed purchases. The department stores are also confident that the coming of the cold these days and the opening of stores next Sunday will contribute to the success of this Black Friday campaign, which will not have to face logistics and supplier management issues like last year.
Source: Informacion
James Sean is a writer for “Social Bites”. He covers a wide range of topics, bringing the latest news and developments to his readers. With a keen sense of what’s important and a passion for writing, James delivers unique and insightful articles that keep his readers informed and engaged.