Reactivate business investment to compete and grow

context economic uncertainty Our post-pandemic experience resulted from a series of sequential events, such as the war in Ukraine, shortages of supply, the energy crisis, inflation and interest rate hikes.

All these factors create an atmosphere of pessimism in society and this affects the decision-making process of companies. project your investments.

Many indicators are already slowdown in economic growthWe must not allow ourselves to be swayed by pessimism. Because just as there are companies operating at full capacity, there are companies that need to undertake investment projects in order to support their transformation and continue to compete in the market.

In this sense, it is necessary to continue to provide loans to companies with sound investment projects to support their transformation. digitization, energy efficiency or the improvement of any productive activity. And European funds are a unique opportunity to promote the financing of any project with these characteristics.

In addition, working closely with family businesses makes it possible to identify a set of intrinsic values ​​that undoubtedly contribute to the development of the company. economic and social development from his immediate surroundings.

On the one hand, they are companies creating wealth and bringing dynamism to the region through investment and employment they produce in addition to their tax contribution. Family businesses take on many risks in making decisions in uncertain times like the one we face. High level of commitment and commitment to their projectscreates a leadership model that is difficult to find in today’s society and in such competitive environments. In addition, they are an example of regional roots as they take on ongoing commitments. beyond commercial and legal obligationsseeks stability in employment and sustainable economic growth of its organizations.

All these features are more necessary than ever in today’s environment where the company must be competitive in order to stay in the market, grow, innovate and differentiate itself.

All of this justifies our commitment to companies in Ibercaja. personalized product and service delivery and the opening of 8 business centers similar to those in Alicante in Spain. In addition, we encourage commercial competition through e-commerce.l More Company Ecosystemsis an initiative to transform companies through innovation, collaboration and knowledge exchange, all aimed at growing our business structure.

Source: Informacion

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