Banco Sabadell reached a point According to Alicante Meridian to increase sales funeral insurance in their branches. This is a ten-year alliance both companies intend Increasing market share They have this type of policy, one of the most common in the industry, according to the latest data from employer Unespa, up to 47% of Spaniards and more than 50% of Alicante residents took out this insurance for their funerals.
As announced by both firms, the financial institution will contribute to the alliance with its extensive commercial network in Spain. five million customers in the whole country. This contract will replace the contract Sabadell had up to now with the terminated DKV.
In this sense, the agreement with Meridiano was articulated through the bank’s specialized subsidiary. BanSabadell General Insurance, and assumes subscription money security The same resources of the new survivors’ insurance, which will be launched, will include “the best coverage at a competitive price and death and life services for the insured family with an ecological and comprehensive service adapted to new needs.”
Alicante-based Meridiano is one of the largest Spanish insurance companies. specializing in death, It has over 55 years of experience and a wide presence. It is part of the ASV Group, includes service companies associated with its activity. medical transport and above all, Funeral services.
In addition to its strong nationwide presence, ASV is also a international enlargement process It had a presence in Germany and Colombia, and recently entered the United States by purchasing a group of funeral services in the Atlanta area.
As a whole, ASV billed more than last year 170 million €After 4.4% growth. In the case of survivors’ insurance, at the end of last year, the company from Alicante 680,000 insured customers and one Accrued premium volume close to 58 millions euro according to accounts deposited in the Commercial Register.
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Banco Sabadell vice president and director of Insurance and Savings and Investments, David InsalacoHe emphasized that “Meridiano is a great ally because he shares his focus on service and customer satisfaction with us”. In addition, the manager emphasizes that “with his experience in the funeral branch, Meridiano offers us the advantage of being a “funeral department”. One of the five major funeral groups on the Spanish market. Funeral with Life and Health insurance it completes very well protection of the whole family.
Sabadell Seguros’ managing director, Bernardino Gomez Was the Purifier“This is the second co-insurance performed by the company and our experience tells us: deals with the best experts It is the key to success. We are always looking for the best partner to provide the best solutions to our customers, and with Meridiano we have created a product of exceptional quality and excellent service”. Sabadell Seguros also sells Home, Automobile, Health, Business, Payment Protection, Life, Savings & Pensions to all Banco Sabadell customers .
Sonia Latorre, chief operating officer, from Meridiano, entry of the company into the bancassurance channel2022 is coming to the end of growth and major operations for our company, which we hope can contribute to Banco Sabadell’s more than half a century of experience in the death business. Taking into account the 2022 and 2022-2025 strategic plan, Meridiano has placed a special focus on growth, organizational transformation and innovation to continue adapting to the current environment and moving forward in the Group’s Sustainability plan, to make an impact on society, the environment and the environment. any group interested in our environment”.
Source: Informacion

Christina Moncayo is a contributing writer for “Social Bites”. Her focus is on the gaming industry and she provides in-depth coverage of the latest news and trends in the world of gaming.