Argentina goes crazy with Qatar World Cup: ‘figures’, television and travel

Organized by the Argentine Chamber of Electronic Commerce (CACE), with the participation of more than 1,000 companies, the last ‘cyber Monday’ generated nearly 183 million Euros in online sales in 48 hours, an increase of 47% compared to a year ago. The best selling products with up to 50% discounts have been announced. cell phones, televisions and also, although at prices that do not accept discounts, chromes Qatar World Cup.

Two months after its launch, the so-called “figures” craze is far from dissipating. There have been weeks when these popular objects of desire, with images of the players of the Argentine team, were scarce in natural shopping places, kiosks and supermarkets. The black market was imposed by its ruthless logic, and even a house was demanded in exchange for a house that could not be supposedly found. iconography Leo Messi is like the key to the treasure of happiness. Prices have been lowered compared to those days of possessive impulse. But they are still exaggerated: a week before the start of the tournament, sticker collection can cost 1,100 euros.

The state of constant mobilization around the images of the actors is portrayed touchingly but also with precision. Ruben Toesta A Peruvian actor living in Buenos Aires who recorded with StrangeHe is one of the most important producers of reggaeton ‘El album de figuritas’ in Latin America. The words can speak for many Argentines: “It’s early Monday, I don’t want to go to school, My mother asks my father about his salary, we spend on trinkets, we spend everywhere, we are hungry a lot and Messi does not touch anyone.

Tuesta burst into laughter on YouTube when she said on YouTube, “We even sold the car to get ten, we finally got it, the PSG car came out, but it was Mbappe, I wanted Messi and Mbappe to come out.” . It is not just the son who failed in this attempt. His father wanted the same thing. His wife reproaches him: “You spent the savings, there is no money for rent, they blocked the visa.” And he leaves it. “Now you’re without a car, your wife or Leo, if they call you horned that’s not my problem.”

Messi image continues most wanted, perhaps because of a common belief that luck is the bearer. The multinational company that produces the cards, Panini, assured that there are absolutely no “figures” that are difficult to obtain. But the natural impulse is to go after the former Barcelona player.

One World Cup, two Argentines

in a country that is almost 40% bad and annual inflation close to 100%The imminence of the World Cup seems to bracket all the contradictions. It is estimated that some 45,000 Argentines The majority of them will be in Qatar residing in Europe and the United States. 15,000 people will leave this country. They had to buy 10% more expensive dollars than what was sold on the black market. The government imposed Qatari dollar“Deterring travelers and thus dealing with the Central Bank’s meager reserves. No case. “Encouraging the elect” is more valuable to the middle and upper class than an audience.

Football is a vital component of identity. But it’s also a machine for creating symbols and feelings of belonging, especially in World Cups. Advertisements describe the way you “feel” the matches, the importance of winning two tournaments, one of which Diego Maradona, and the last chance to repeat the same feat as the 35-year-old Messi.

The World Cup happens 24 hours a day. Credit cards, beers, oil companies agree in their messages that, above all, a festive representation of ‘Argentina’ is staged during these paroxysmal hours. The ball intensifies the idea of ​​\u200b\u200b”homeland”. That’s why big companies are “bloating” for choice, from Adidas and cryptocurrency exchange Binance to major beer brands and major online bookies Coca Cola. Television manufacturer Noplex, “God pays” campaignwhich means that a device is bought to better watch the matches and if Argentina becomes the champion, the money paid will be refunded to the buyer.

But all that consumer fever is overshadowed by what happens to trading cards. The value of the album 670 pictures, of which 50 are awesome and 80 are special, Russia increased by 1200% compared to 2018, while that of each package increased by 900%. You only have to pay 0.5 euro for one of them, provided that the price determined in the official economy circuit is taken into account and the object in question is not Messi.

It is at least necessary to complete the album and if no chrome is repeated, 127 envelopesequivalent to 66 euros, one third of the minimum wage. But as the Tuesta song says, the hunger for purchase has led to more than one nonsense.


Source: Informacion

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