New FIFA 23 has been launched on Steam and quickly drew attention from players across North America. The release helped the game secure three spots in the top ten most profitable titles on the Steam store during the week spanning late September to early October, occupying the second, fourth, and eighth positions. This performance underscores the strong interest in this installment among gamers in the United States and Canada, where FIFA titles continue to draw large, dedicated communities and lively competitive scenes.
Even with a strong debut, FIFA 23 did not surpass the sustained momentum of Steam Deck, the handheld platform that has been a leading force for months. While FIFA 23 attracted many new players, the title received mixed reception from fans in the community, with only about a third of players expressing positive reviews. In the same period, a new VR action game, BONELAB, entered the rankings at position seven, signaling renewed enthusiasm for immersive experiences on PC VR headsets among North American players. Meanwhile, Need for Speed Heat maintained traction in the top ten thanks to a limited-time discount, reflecting ongoing interest in single-player and arcade racing experiences that resonate with a broad audience in the region. The week also featured pre-orders for two editions of the shooter Call of Duty: Modern Warfare 2, scheduled for release on November 10, which indicates the continued appetite for high-profile, big-budget titles in the market.
TOP 10:
- Steam Deck;
- FIFA 23 (Ultimate Edition);
- Need for Speed Heat;
- FIFA 23;
- Cyberpunk 2077;
- BONELAB;
- Slime Rancher 2;
- FIFA 23 (pre-order);
- Call of Duty: Modern Warfare 2 (pre-order);
- Call of Duty: Modern Warfare 2 (pre-order).
In a related trend for the month, Steam highlighted notable new items that performed well financially, with several launches drawing attention from players in North America and beyond. Analysts noted that the platform’s regional distribution reflects the varied tastes across the Canadian and American gaming communities, where action titles, sports sims, and multiplayer shooters all find substantial audiences. The week also featured discussions about the broader shift in player preferences, including ongoing interest in handheld hardware and virtual reality experiences that broaden how and where people play. The recurring theme across these observations is clear: Steam remains a dynamic hub for discovering both big budget blockbusters and innovative indie titles, with regional nuances shaping what grows fastest in the market.
Earlier in August, Steam’s listing of profitable new items highlighted a mix of anticipated releases and enduring favorites. The platform reported that more than half of the top ten projects were not released in Russia, a detail that underscored the global distribution patterns that influence availability and consumer choice in North America as well. Additionally, Steam was noted as the most popular hardware platform among gamers in August, with some listings even showcasing hardware from several years past. In this climate, North American players often balance nostalgia with the latest releases, guiding what hardware and software see the most attention in online communities. The survey also pointed to a notable interest in classic titles among fans who grew up playing them, with GTA standing out as a perennial favorite in the conversations circulating in Canadian and American online communities.
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