Gearbox is preparing a whiskey inspired by the Borderlands universe, titled Moxxi’s Finest. The tribute drink is dedicated to the character Crazy Moxie, and the Scottish producer Ballantine’s will release it immediately. A dedicated video launch was released to accompany the announcement, giving fans a first glimpse of the bottle design and the branding that ties the spirit to the chaotic, colorful world of Borderlands.
Each bottle will feature a QR code, offering purchasers access to four exclusive Borderlands 3 skins. The upfront price for a bottle is set at 23 pounds sterling, which is just over 1600 rubles according to current exchange rates. At this time, it remains unclear whether shipments to Russia will be offered, leaving potential buyers in that region waiting for further confirmation.
Borderlands 3, which launched in 2019, introduced cross-play capabilities that enable players to enjoy the game across multiple platforms, a feature that has been warmly received by the community. In addition, the spin-off title Tiny Tina’s Wonderlands, released about a month ago, has earned strong praise from both players and critics for its imaginative take on the Borderlands formula and its engaging tabletop-inspired chaos. The momentum around the Borderlands franchise continues to grow as fans explore a broader universe beyond the original game, with developers emphasizing ongoing support and new experiences tied to the brand.
There have also been reports that Ubisoft is working on a special whiskey to commemorate the 15th anniversary of Assassin’s Creed. In related gaming culture news, a storefront concept dedicated to the STALKER universe is planned to open in Kyiv, highlighting a trend of expanding brand experiences that blend storytelling with merchandise and themed retail spaces. These developments reflect a broader strategy of integrating collectibles and cross-media spins into popular video game brands, creating tangible connections for fans and collectors alike.