VKontakte marked International Women’s Day with a rich lineup of activities designed to engage users across its platform. The social network rolled out six distinct styles for profile covers, providing a fresh visual tribute that fans could customize to reflect the holiday’s spirit. In VKontakte’s Messenger, users can send video messages shaped like gerbera blooms, paired with a themed background to convey appreciation or celebration in a visually appealing way.
On VK Calls, the experience gets personal as users can send a virtual hug with a dedicated “Hug on Call” button, adding warmth to conversations during the holiday. VK Music expanded its offer by curating a thematic playlist that celebrates women, while VK Video surfaced a selection of films spotlighting women who have shaped history, enabling audiences to learn through cinema and storytelling.
VK Clips joined the festivities with themed contests that invited the community to participate and compete for prizes, encouraging creativity and engagement around the theme of International Women’s Day. The platform provided a space where fans could showcase their appreciation for women and their achievements through short, shareable clips.
In a notable community event, Sergey Bezrukov issued a challenge to subscribers within the VKontakte community. He read aloud excerpts from popular songs by the groups Scryptonite, T9, and Secret, transforming the lyrics into poetry for the challenge. To enter, users uploaded video clips showing themselves performing lines from their favorite songs as poetry and used the hashtag #Lovetimeless. According to the organizers, the most compelling submissions would be featured on the VK wall, with prizes including an iPhone 14 or a VK smart speaker Capsule Neo for the creators of these standout videos. The announcement emphasized the public display of the best entries and the potential for visibility within the VK community, highlighting how user-generated content can celebrate cultural moments while offering tangible rewards.
The campaigns reflect VKontakte’s broader strategy to celebrate women’s contributions and celebrate diversity through interactive formats, community involvement, and multimedia storytelling. By combining profile customization, expressive messaging, music curation, film recommendations, and user-generated poetry and video challenges, the platform creates a multi-faceted celebration that resonates with a wide audience across Canada and the United States. This approach also demonstrates how social networks leverage themed content to strengthen user engagement, promote creative expression, and recognize influential women in society.
Observers note that such initiatives not only honor International Women’s Day but also foster a sense of connection within the community. They highlight the value of easy-to-share formats like video clips, live calls with comforting touches like virtual hugs, and themed playlists that align with contemporary interests. This combination of features helps users discover new content, connect with others who share similar celebrations, and participate in meaningful exchanges that extend beyond simple messaging. The overall effect is a more dynamic, celebratory environment that supports both personal expression and collective recognition of women’s achievements across diverse cultures and regions.
For participants, the events provide opportunities to showcase creativity, support female creators, and gain visibility within a vibrant online space. The inclusion of contests and tangible rewards adds an extra layer of motivation, encouraging broader participation and the creation of memorable moments. The campaigns also serve as a case study in how a social platform can blend entertainment, education, and community-building around a global observance, while tailoring experiences to regional audiences in North America and beyond.
As International Women’s Day continues to resonate worldwide, VKontakte’s initiatives illustrate how digital communities adapt celebrations to contemporary formats. The platform’s emphasis on visual expression, interactive features, and user-driven content demonstrates a proactive approach to inclusive celebration that invites users to join, contribute, and share in the experience with friends, family, and followers across the North American landscape.