VK Video continues to show strong adoption across mobile and connected devices, with installations across Android, Android TV, and iOS growing steadily. Platform data indicate 35 million Android installations, 15.4 million on Android TV, and 9 million on iOS. This reflects growing interest in video content and creates a broad base for creators and advertisers to reach audiences.
During a peak period, users uploaded 8.4 million videos from Russia, underscoring active creator participation within the platform’s video ecosystem.
Smart TV users logged the highest viewing time in a recent period, averaging 221 minutes per person. This figure is about 50 percent higher than the prior year. Across devices, daily viewing time reached a record level for the year, highlighting strong engagement with long-form and curated content on connected TVs.
Driving this growth are several factors. The platform expanded the volume of original content, rolled out new tools and programs to help authors publish and promote their work, and ran major advertising campaigns that boosted discovery and participation. These elements combined to strengthen the platform’s value proposition for creators and brands alike, signaling a more vibrant creator economy within VK Video.
A monetization program on the VK Video platform enables original content creators to earn a substantial share of the advertising revenue generated from their videos, with revenue shares ranging from 50% to 80% depending on participation and content type. This model aligns incentives for creators and the platform, encouraging more consistent content production and higher quality uploads that attract advertisers and viewers.
More than five thousand bloggers joined the earnings program, reflecting broad participation from users across genres and regions. Creators contribute content across entertainment, education, and lifestyle categories, benefiting from the program’s revenue-sharing framework and the platform’s discovery tools that help fans find new work.
Since the program’s inception, the average income of VK Video writers has grown about 2.5 times, and the number of accepted writers has reached eighty-one thousand. The expanding creator base and rising earnings illustrate the platform’s progress toward a robust, creator-centric ecosystem that rewards quality content with meaningful revenue, helping to sustain growth and attract new talent.