Vivo has unveiled a new mid-range smartphone in Russia, the V30, notable for its back panel crafted from photochromic glass. The information comes from the brand’s official press channels, which highlight a blend of design flair and practical features aimed at value-conscious buyers.
The Vivo V30 embraces a classic smartphone silhouette while standing out with a screen that curves at the edges and a back panel that changes color in response to light. The photochromic glass delivers a dynamic aesthetic, shifting hues depending on ambient brightness, which gives the device a distinctive, ever-changing appearance in different lighting conditions.
The display is a generous 6.8-inch AMOLED panel that delivers a sharp 2800 x 1260 pixel resolution, coupled with a 120 Hz refresh rate for smooth scrolling and responsive touch input. A punch-hole design houses the 50-megapixel front camera, positioned at the top center to maximize the usable screen area and provide a modern, immersive look without a traditional notch.
Under the hood, the Vivo V30 is powered by a Snapdragon 7 Gen 3 processor, paired with 12 GB of RAM. This combination targets smooth multitasking, snappy app launches, and capable gaming performance for mainstream users. Buyers can choose between 256 GB or 512 GB of UFS storage to accommodate apps, media, and documents, with room to grow thanks to a microSD card slot in some configurations (depending on regional variations).
The rear camera system on the V30 includes a 50 MP main sensor and an ultra-wide secondary lens designed to cover more of the scene in a single frame. The setup is complemented by a 360-degree Aura lighting feature, intended to enhance portrait shots by providing even illumination and a flattering glow in various lighting environments. This approach aligns with Vivo’s focus on photography-friendly features that appeal to social media enthusiasts and content creators.
Powering the device is a 5,000 mAh battery that supports fast charging at up to 80 watts. The high-capacity battery is designed to deliver extended daily use with quick top-ups during shorter charging sessions, helping users stay productive and entertained without frequent recharges.
At the current retail level in Russia, the Vivo V30 is priced around 47,000 rubles, aligning with mid-range expectations for its feature set. The price point positions it as a compelling option for buyers who want a modern display, substantial memory, and innovative back-panel aesthetics without stepping into flagship territory.
In related regional news, Xiaomi’s 14 Ultra has also entered the Russian market with a higher price tag, signaling continued competition among premium and upper-mid-range devices in the area. The Xiaomi model has been reported at around 150,000 rubles, illustrating how different brands balance specifications, branding, and market positioning to appeal to distinct consumer segments.
Cited product details and feature highlights reflect Vivo’s emphasis on camera performance, display quality, and battery life, while the V30’s photochromic back panel introduces an optional visual dimension that may influence purchasing decisions for style-conscious buyers and early adopters. Market observers note that device reception often hinges on price perception, real-world battery endurance, and the perceived value of photography-oriented features in the mid-range segment.
Overall, the Vivo V30 represents a contemporary package for users in Russia seeking a large, vibrant display, robust daily performance, ample storage, and a unique back-panel design that adds a touch of personality to everyday use. Its combination of a high-refresh-rate screen, capable camera setup, sizable battery, and innovative materials underscores Vivo’s strategy to attract buyers who want strong mid-range performance with a distinctive design language. Citations reflect brand disclosures and regional market reports to provide a complete picture of the launch and its context in the current smartphone landscape.