In early 2024, reports indicated that Twitter, which rebranded to X in 2023, reached millions of monthly users across its global platform. The service is widely associated with its founder and principal owner, Elon Musk, a figure who has remained central to the company’s public narrative and strategic direction. The platform has evolved rapidly under his ownership, with branding changes and leadership shifts shaping how users interact with the service and how advertisers perceive it.
On a date in 2024, a widely viewed graphic from Musk highlighted noticeable shifts in traffic over time. The chart suggested a marked rise in user activity toward the end of 2022, correlating with the transition of ownership. At that juncture, industry observers noted that the service had seen traffic on the order of a billion users per month, reflecting both expanded reach and intensified public discussion around platform policy and governance.
In a social media post that circulated broadly, Musk asserted that traffic on the platform had reached record levels. The post quickly drew substantial engagement, illustrating how a single update by a high profile owner can drive widespread attention and conversation across the online ecosystem. The account associated with Musk on the platform was reported to have a very large following, reflecting his public profile and the platform’s role as a channel for real time messaging and commentary.
Since the 2022 transaction, the company has faced ongoing scrutiny over content moderation, safety, and business model changes. Leadership changes within the executive suite have kept the company in the public eye, with a senior executive taking the helm in the summer of 2023 and continuing to shape policy and product direction. The transition also included a branding decision that aligned the product’s name with a broader digital experience, moving away from a single character label to a broader brand identity. Observers have noted that these shifts have been part of a broader attempt to balance user experience, safety concerns, and revenue considerations in a competitive social media landscape.
Industry observers and users alike have discussed the platform in terms of its impact on online discourse, the spread of information, and the platform’s role in media ecosystems and public conversations. Critics have pointed to concerns about hate speech, misinformation, and content safety, while supporters emphasize the platform’s reach for real time updates, community organizing, and direct engagement with public figures and brands. The evolving governance structure, product iterations, and policy updates continue to shape the platform’s reputation and its position within the social media market in North America and beyond.
As the service navigates ongoing debates about content regulation and platform responsibility, stakeholders across communities in Canada and the United States monitor how policy choices affect user experience, advertiser trust, and regulatory scrutiny. The landscape surrounding X remains dynamic, reflecting broader trends in digital communication, online safety, and the economics of social networks in a fast changing media environment. Attribution: industry reporting and statements from company leadership and public figures cited in contemporary media coverage.