Elon Musk is accelerating Twitter’s foray into artificial intelligence by expanding the platform’s computing power to stand alongside major AI players. This move has been reported by Business Insider, citing two people familiar with the situation.
Sources say Twitter recently acquired roughly 10,000 graphics processing units to support AI workloads. GPUs are a cornerstone for running large language models and other AI systems because they handle the heavy computational demands that such technologies require. This substantial purchase signals a tangible shift toward AI development on the platform, according to insiders.
Business Insider notes that Musk’s AI initiative at Twitter is still in its early phases. One source contends that the scale of the hardware investment reflects a serious commitment to building artificial intelligence capabilities on the social network.
There is clarification that the goal is not to regulate or halt AI progress worldwide. Instead, the emphasis appears to be on advancing Twitter’s own AI agenda, potentially alongside broader industry conversations about safety and governance in AI development.
Part of Musk’s vision involves deploying a large language model within Twitter. The platform’s vast data landscape is described as a rich resource for training and refining AI systems, enabling more nuanced understanding of user content and interactions.
Historically, OpenAI, the creator of ChatGPT, had access to data from Twitter for educational purposes. Musk has stated that access to the social network was restricted in December 2022, shaping how data partnerships evolved for AI research and product development since then.
Internal discussions have positioned Twitter’s new AI divisions to operate from one of the company’s remaining data centers, with Atlanta being a likely location for the new efforts. This aligns with regional strategies to centralize processing power while ensuring robust data throughput for large-scale AI tasks.
Previously, Musk stepped away from a board role that limited his direct influence over the company, a move that coincided with his broader initiatives in technology and AI. His broader experience includes founding OpenAI in 2018, an endeavor that has continued to shape conversations about the balance between innovation and safety in artificial intelligence.
As Twitter’s AI strategy unfolds, industry observers will be watching how the platform leverages its data resources, hardware investments, and governance choices to position itself in the competitive landscape of AI-enabled social media services. The convergence of social platforms, hardware infrastructure, and AI research marks a notable moment in the ongoing evolution of how conversational AI and large-scale models are deployed across digital ecosystems. Observers note that the coming months will reveal how Twitter’s approach compares with other tech giants pursuing similar capabilities and how these developments influence user experience, content moderation, and data stewardship across the industry. Attribution: Business Insider for initial reporting and insider perspectives.