Top Budget Smartphones Q2 2024: Growth, Shares, and Brand Leaders in North American Markets

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Analysts at Counterpoint Research published a report detailing the top-selling budget smartphones in the second quarter of 2024. The analysis highlights how the market is expanding mainly due to devices priced under 150 dollars, with budget smartphones accounting for about 37 percent of global sales. These affordable models increasingly include flagship features once reserved for premium devices, signaling a shift in consumer expectations and competition across price bands.

Overall, more than 100 million smartphones were sold in Q2 2024, marking a year-over-year rise of around 10 percent. The best-selling budget models showed a robust 21 percent growth compared with the first half of 2023, underscoring growing consumer demand for balanced performance and value in mobile devices.

Within the low-cost Android segment, the Redmi 13C 4G leads with approximately a 4.1 percent market share. The Samsung Galaxy A05 follows at about 4 percent, and the Galaxy A15 4G sits near 3.3 percent. The Redmi 13C 5G variant holds roughly 2.4 percent, while the Redmi A3 rounds out the top five with a similar share. This mix illustrates strong competition among major brands as they expand affordable lineups to capture first-time buyers and upgrade cycles.

The list continues with the Samsung Galaxy A05s at about 2.3 percent, the Tecno Spark Go 2024 4G at 1.7 percent, Oppo A18 at 1.5 percent, Oppo A58 4G at 1.4 percent, and Oppo A38 at 1.4 percent, respectively. These figures reflect a broad ecosystem of value-focused devices spanning multiple manufacturers, each vying for shelf space and consumer trust in growing markets.

Previously known as Five best and cheapest smartphones with IPS displays, the report reiterates that price sensitivity remains a defining trend in the budget segment while highlights show how display quality and battery life are increasingly important decision factors for buyers seeking high value without compromising essential performance. The data is presented with regional context, reinforcing how consumer priorities can vary by market but share a common emphasis on efficiency, durability, and long-term usability.

In the current landscape, affordability does not mean sacrificing core capabilities. Manufacturers are equipping budget models with more capable processors, better cameras, and improved software experiences to deliver a surprisingly premium feel at accessible price points. Analysts note that buyers are now looking for devices that can handle everyday tasks, social media, and multimedia consumption with reliability and speed, making the budget category more competitive than ever.

Market watchers expect these dynamics to continue as manufacturers optimize supply chains, push aggressive price points, and introduce more models that blend affordability with meaningful upgrades. The ongoing emphasis on value, efficiency, and user satisfaction is shaping a budget smartphone market that now rivals midrange options in practical performance while maintaining clear cost advantages for consumers in Canada and the United States, according to Counterpoint Research.

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