In a recent English Telegram channel update, Du Rove’s Channel, Pavel Durov outlined an upcoming monetization feature for Messenger. The plan calls for a March rollout, signaling a new phase where channel owners can earn revenue from their publicly shared work.
Durov highlighted that the platform already garners over a trillion views each month, underscoring the vast potential of the monetization program. The goal is to convert a portion of that enormous audience into direct income for creators who manage Telegram channels.
Today, roughly 10% of overall channel traffic generates revenue through Telegram’s official advertising system. In March, monetization will expand with an ad placement service that will reach users in nearly a hundred additional countries. Channel owners chosen to display ads will share half of Telegram’s ad revenue, providing a clear incentive for creators to grow and actively engage their audiences.
To support secure and efficient payments, Telegram plans to leverage the TON blockchain. Durov explained that earnings can be received in Toncoin, enabling safe withdrawals or reinvestment into channel growth and modernization. This approach aims to give creators tangible financial tools as they broaden their reach.
Whether users who subscribe to paid Telegram Premium and do not see ads in Messenger will participate in earnings remains uncertain, leaving room for further clarification as the program evolves.
There is also a broader discussion about Telegram’s feature set and competitive positioning, particularly in relation to other messaging platforms. The company’s focus on monetization and blockchain-powered payments reflects a strategic push toward sustainable creator ecosystems while preserving user privacy and performance. Observers suggest these updates could influence content planning, community engagement, and resource allocation for channel development.
As the rollout progresses, creators and users alike will monitor how monetization impacts content quality, advertisement experience, and overall platform dynamics. The evolving policy landscape is likely to shape creator strategies, audience expectations, and the balance between free and paid experiences across Telegram’s growing global footprint.
Presently, exact timelines and eligibility criteria are subject to ongoing updates from Telegram, with the aim of delivering clear guidelines and support for channel owners who opt into the new system. The Toncoin payments integration is presented as a cornerstone of this initiative, combining blockchain security with familiar monetization mechanisms to empower content creators in today’s rapidly changing digital landscape. (Source: Telegram channel communications and corporate briefings)