During the session, it’s completely free and requires pre-registration. Speakers will share valuable information and perspectives on how social media can be leveraged to achieve specific goals and maximize visibility online, with practical takeaways that attendees can apply right away. The discussion will move beyond theory, offering actionable insights drawn from real-world campaigns and measurable outcomes so participants can see what success looks like in different contexts.
Also, through examples of practical success the session will explore the most effective strategies for creating and maintaining a strong social media presence. Attendees will learn how to identify and connect with the right audience, as well as how to produce content that is not only relevant but genuinely engaging. The emphasis will be on catalyzing public engagement and participation, turning passive viewers into active followers and advocates who interact with posts, share experiences, and contribute to ongoing conversations.
Without forgetting all this latest trends and tools in the world of social media, the program provides participants with an up-to-date and practical perspective on how to adapt to and make the most of ever-evolving social platforms. Practical demonstrations and case studies will highlight current features, algorithms, and formats that tend to drive reach and interaction, helping attendees plan posts, campaigns, and experiments that align with their goals.
Acelera Pyme Offices, opened throughout Spain by Red.es, a public organization affiliated with the Ministry of Economic Affairs and Digital Transformation through the Secretary of State for Digitalization and Artificial Intelligence, have a budget allocated for their second call in 2022. A portion of the funding comes with co-financing provisions, with up to 80% of eligible costs covered by Red.es and the remaining balance borne by beneficiary organizations. The actions are financed by the Smart Growth Operational Programme, European Regional Development Funds (ERDF) for the 2021-2027 programming period, which supports innovation and SME development across the region.
Connect directly with potential customers
In a world saturated with information, social media offers a unique way to establish a direct and personal connection with the audience. Through sustained engagement, brands can move beyond generic messaging and cultivate meaningful relationships that feel human and responsive. The approach centers on listening, adapting, and responding with authenticity, so followers feel seen and valued rather than just marketed to.
Via platforms such as Facebook, Instagram and Twitter, brands can instantly engage with followers, answer questions, gather feedback, and build authentic relationships. Real-time responses, tailored replies, and proactive community management create a sense of reliability and trust that can distinguish a brand in crowded markets. This direct interaction yields valuable information about customers’ needs, preferences, and pain points, which in turn informs product development and messaging strategies. Having the right tools to nurture this direct relationship makes a meaningful impact on growth and customer satisfaction.
Greater visibility and brand image
Social networks are a powerful tool to increase a brand’s visibility and recognition. Consistent posting that delivers value and insight helps keep a brand top of mind and strengthens recall when a buying decision arises. By sharing content that resonates with the audience, brands can spark conversations, attract shares, and expand their organic reach without relying solely on paid media.
By publishing relevant and interesting content regularly, a wider audience can be reached, and the attention of new potential customers can be drawn. The ongoing rhythm of posts, stories, reels, or short videos keeps the brand present in everyday feeds, reinforcing credibility and authority in the niche. The use of hashtags and tags further extends the reach, connecting with users who show interest in related products or services and encouraging discovery beyond existing followers.