According to a Counterpoint Research survey, interest in smartphones with flexible displays is rising across the United States and Canada. The results show that a notable portion of American and North American consumers are seriously considering this category, even though flexible-screen devices typically carry a higher price tag and come with some trade‑offs. The data indicates a shift in consumer thinking toward devices that promise new forms of versatility and use cases, from productivity to entertainment, on the go.
In the study, 28% of respondents said they would choose a model featuring a flexible display for their next smartphone, with 17% expressing clear interest in such devices. An additional 16% indicated they are more likely to consider a flexible screen purchase, while 12% stated they would not opt for one. The remaining 27% had not yet reached a decision. These figures illustrate a pool of potential buyers that could expand as technology matures, prices come down, and consumer awareness grows through hands‑on experiences and carrier demonstrations.
When it comes to form factors, a large share of prospective buyers appear to favor flip designs with horizontally folding screens, accounting for 49% of those inclined to purchase a flexible‑screen phone. The book‑style clamshell, which folds vertically, draws 35% of the interest. Among buyers drawn to the book form factor, 46% indicated a preference for Samsung, 6% for Motorola, and 39% for Apple. These preferences highlight the continued importance of brand ecosystems and after‑sales support in the decision process for North American shoppers.
Industry expectations remain optimistic about the trajectory of the flexible display market. Analysts forecast ongoing growth as display technology advances, durability improves, and costs decline through scale. The global foldable smartphone market is projected to reach tens of millions of units in the near term as more manufacturers introduce mainstream models and ro bust accessory ecosystems that enhance usability across daily tasks, travel, and work‑from‑home scenarios. Market commentary in Canada and the United States points to increasing retail visibility, carrier promotions, and carrier‑specific financing plans that make such devices more accessible to a broader audience. Consumers are increasingly curious about how foldables will perform in real‑world use, including multitasking capabilities, multitool software integration, and seamless transitions between smartphone and mini‑tablet experiences.
There is anecdotal rumor movement around Apple expanding its wearable lineup with touchscreen capabilities, including reports suggesting ongoing development in related audio products with interactive elements. While these reports reflect a dynamic research landscape, they underscore the trend toward devices that combine portable form factors with touch interfaces, creating new opportunities for user interaction across apps and services. In the North American market, this ongoing experimentation mirrors a broader consumer interest in flexible technology that can adapt to different settings, from commuting to desk work.
Overall, the North American outlook for flexible displays remains cautiously positive. As technology improves and prices align with mainstream budgets, more people in the United States and Canada may decide to adopt foldable or flexible‑screen devices. The transition will likely be gradual, driven by real‑world performance, durability, ecosystem integration, and the tangible benefits of having a larger display for immersive media, efficient multitasking, and on‑the‑move creativity. Inquiries and reviews from tech outlets and shopper feedback will continue to influence purchase behavior, turning early adopters into advocates who help broaden the mainstream appeal of flexible smartphones. (Counterpoint Research)