To reduce the chances of your TV being tracked, it is wise to turn off several built-in features. This guidance comes from the Digital Expertise Center, backed by Roskachestvo.
Disable automatic content recognition (ACR). This feature helps identify commercials, TV programs, and movies as you watch. It’s worthwhile to examine any content delivered through streaming set‑top boxes, cable or terrestrial signals, and even disc players such as DVD and Blu‑ray. The goal is to minimize the amount of data your TV processes about your viewing habits and preferences, which can be used for various purposes beyond immediate viewing.
According to Roskachestvo, the data collected through these systems can be employed for marketing and targeted advertising. At the same time, smart TVs can become targets for cybercriminals. The microphone and voice-assistant functions, common in many models, can potentially be exploited to listen to what is happening in the room, enabling fraudulent activity if the information falls into the wrong hands.
There is a real risk of targeted attacks on smart TVs, especially when attackers seek to harm a user’s digital life, finances, or even real-world safety. While high‑stakes breaches may seem unlikely for casual viewers focused on entertainment, the threat is not negligible, and the consequences can be serious when it does occur.
For broader context, Roskachestvo has previously explored questions around secure messaging apps and digital privacy practices, underscoring the importance of routinely reviewing device permissions and privacy settings to stay ahead of potential intrusions. In practical terms, users are encouraged to audit their TV’s privacy controls and disable features that are not needed for everyday use, then test the experience to ensure services remain functional and convenient without compromising personal information.