Sber has announced a refreshed interface for Salut TV and an enhanced experience with pre-installed services on its smart devices. The upgrade focuses on making navigation easier and delivering faster access to a broad range of entertainment options. The update is designed to align with the needs of modern viewers who want reliable, simple ways to find content without jumping between apps.
Representatives from Sber note that the new Salut TV experience for the SberBox line and smart TVs running Salut TV brings a significant improvement in how viewers discover and launch content. The system now includes a wider selection of popular video services that come pre-installed, so users can start watching right away without downloading additional apps. The expansion is part of a broader strategy to offer a more centralized and convenient home entertainment hub within the Sber ecosystem.
A key feature of the update is a more productive news channel powered by a virtual server driven by artificial intelligence. This news service curates stories from a broad range of sources and uses intelligent filtering to highlight timely and relevant topics for viewers. The news selection is handled in collaboration with a partner company that specializes in smart devices, ensuring that the content is delivered efficiently and with a user-friendly interface.
The Salut TV update is available to new customers and to existing users of SberBox, SberBox Top, SberBox Time, and Sber smart TVs, as well as televisions from other brands that run Salut TV. This broad compatibility reinforces Sber’s aim to provide a cohesive viewing experience across its hardware lineup and third-party devices alike.
In practice, viewers will notice faster access to a comprehensive content catalog, smoother transitions between different services, and a more intuitive search experience. The enhanced integration means fewer steps to reach preferred programs, whether they are live broadcasts, on-demand titles, or curated playlists. The update also emphasizes improved performance, with quicker app launches and more responsive menus, which collectively contribute to a more enjoyable daily viewing routine.
Sber continues to position Salut TV as a central platform for home entertainment, combining a growing ecosystem of pre-installed services with intelligent content curation. For families and individual users in North America, the changes translate into a streamlined experience where popular services are ready to go, and the latest news is tailored by an AI-assisted system that emphasizes relevance and clarity. The company stresses that ongoing refinements will further simplify content discovery, making it easier to find favorites and discover new titles without the typical scattered app management.