Sber continues to expand its Sber smart TV lineup, building on the Salyut TV operating system with a new voice-controlled virtual assistant. The upgrade signals a clear move toward more intuitive, hands-free operation for home entertainment, aligning with a growing demand for smarter living rooms. This enhancement was announced by Sber’s press service, underscoring the company’s ongoing commitment to integrating advanced features into its consumer electronics portfolio.
Industry observers note that Sber has established itself as a technology leader by introducing its smart TV series in 2022 and steadily refining the lineup. The latest update brings flagship devices that showcase QLED display technology, promising deeper contrast, brighter highlights, and more precise color rendering. The result is a refreshed viewing experience where color, shape, and sound feel more vivid and immersive, elevating everyday television to a more cinematic level. Andrey Belevtsev, Senior Vice President and CTO, Head of the Technology Block at Sberbank, emphasized that the updated range reflects Sber’s pursuit of high quality and reliability for tech enthusiasts who value true performance in home entertainment.
Across the new release, 21 television models span screen sizes from 32 inches to 65 inches, offering a broad choice for different room sizes and viewing habits. The flagship models stand out with 4K Ultra HD resolution, delivering sharp detail and crisp imagery that complements the enhanced color science of the QLED panels. This lineup places Sber among the current market leaders in premium smart TVs, aiming to satisfy both casual viewers and more demanding home theatres.
All models operate on the Salyut TV operating system, ensuring a cohesive user experience across devices. The software provides access to a wide range of video content, including popular online cinema platforms such as Okko and additional streaming options, as well as more than 100 free television channels. This breadth of content means users can discover films, series, and live broadcasts in one integrated ecosystem, with the flexibility to switch between paid services and free programming as desired. The inclusion of a diversified content catalog reinforces Sber’s objective to deliver convenient and expansive entertainment choices to consumers in Russia and beyond, aligning with global expectations for modern smart TVs. [Source: Sber press service]