Samsung Leads European Smartphone Market in Q1 2024 with 37% Share
A recent industry study highlights Samsung’s dominance in Europe during the first quarter of 2024. The report, compiled by a leading analytics firm, shows Samsung holding a 37 percent slice of the European smartphone market. This reflects strong performance across the continent and signals sustained momentum for the brand as competition heats up among major device makers.
Overall, smartphone shipments in Europe rose modestly from the previous year, rising by 2 percent and reaching a total of 33.1 million units. Excluding the Russian market, the region saw stabilizing demand with several popular models contributing to this growth. Samsung emerged as the top manufacturer by delivering 12.1 million smartphones, which accounts for the majority of the brand’s regional sales and underlines its broad appeal across various price points and feature sets.
Apple followed in second place, moving 7.3 million devices and securing a 22 percent share of the market. The company had been leading the market at the close of the previous year, but Samsung’s stronger first quarter helped shift the balance in 2024. Xiaomi placed among the top three players, capturing a 16 percent share and selling 5.4 million smartphones during the period. These figures illustrate a highly competitive landscape where three major brands battle for shelf space and consumer attention across Western Europe.
The most popular models driving sales varied, with several premium and midrange devices performing strongly. The iPhone 15 Pro Max accounted for 2.6 million units, followed closely by the iPhone 15 Pro with 1.6 million units. Samsung showcased its Galaxy S24 Ultra at 1.6 million units, demonstrating enduring demand for high-end devices. Midrange favorites included the Samsung Galaxy A15 with 1.6 million sales and the iPhone 15 at 1.4 million. In addition, Redmi’s 13C appeared among the best-sellers with 1.2 million units, while Samsung’s Galaxy A15 5G and Galaxy S24 each surpassed a million units. The Redmi Note 13 4G reached similar success with 1.1 million sales, and the Galaxy A25 5G stood at around 900 thousand. These model-level results reveal a diverse assortment of devices that appeal to different budgets and usage needs across the market.
For consumers, these trends translate into concrete choices for upgrading plans, carrier deals, and long-term value. The continued strength of Samsung’s lineup, alongside solid performances from Apple and Xiaomi, suggests that shoppers in Europe are weighing features such as camera quality, software ecosystem, battery life, and overall device durability when selecting a new smartphone. Retailers and carriers may respond with targeted promotions, trade-in programs, and bundled offers designed to resonate with local preferences while maintaining price competitiveness across regions.
Industry observers will be watching whether this momentum can be sustained into subsequent quarters, especially as new models and potential price adjustments emerge. The balance among premium flagships, midrange devices, and budget-friendly options will likely shape consumer purchasing behavior and influence quarterly shipment totals across Europe and neighboring markets.
In summary, Samsung led Europe in the first quarter of 2024 with a commanding 37 percent market share, supported by a broad portfolio that resonated with a wide range of buyers. Apple and Xiaomi remained formidable contenders, contributing to a lively competitive environment that continues to define the region’s smartphone landscape.