In 2023 the Russian television market moved a notable amount of product across households, with about 8.7 million sets sold. That figure represents a solid 28 percent rise compared with 2022, signaling a rebound in consumer electronics demand after a slower previous year. According to retail sector reports cited by Kommersant, the sales momentum translated into a 13 percent expansion in overall market value, bringing revenues to roughly 229 billion rubles. This combination of higher unit volume and stronger monetary intake underscores a market energy that Canadian and American observers might compare to similar cycles in their own regions, where demand for larger screen formats and smarter TV features continues to climb. [Cited from Kommersant]
Looking at brand preference, Haier emerged as the most chosen brand, commanding about 11.4 percent of the market by the end of 2023. Xiaomi and Hisense followed, occupying second and third places with shares near 6.7 percent and 5.9 percent, respectively. The historical leaders LG and Samsung fell to fourth and fifth positions, recording shares of around 5.3 percent and 4.6 percent. These shifts reflect a broader trend of growing competition from Chinese manufacturers and the evolving dynamics of consumer tastes, where price-performance and feature-rich models drive purchases in Russia as elsewhere. The momentum of lower-cost and mid-range models from Xiaomi and Hisense contrasts with the premium appeal that LG and Samsung continue to attract among higher-end buyers—an interplay that often dictates channel strategies, inventory planning, and promotional activity in the retail landscape. [Cited from Kommersant]
Industry analysts point to several forces behind the retreat of South Korean brands from the leadership tier. A stronger push from Chinese competitors and tighter supply chains affecting product availability in the Russian market have contributed to the reshuffling. Yet LG and Samsung retain meaningful share due to their strong recognition in the premium segment, where demand remains resilient among buyers seeking advanced display technology and superior user interfaces. For markets in Canada and the United States, this pattern highlights how premium perception and supply chain stability can sustain brand prestige even as price-sensitive segments intensify competition in the midrange and value tiers. [Cited from Kommersant]
Among domestic players, Sber stood out as the lone Russian brand to achieve a noticeable market presence. The company crossed the 1 percent threshold in unit terms by the end of 2022 and then strengthened further in 2024, reaching about 2 percent in unit share and approximately 2.6 percent in monetary terms. This rise indicates a strategic shift within the domestic market, where local brands can leverage perceived reliability and regional logistics to build meaningful penetration, despite the global dominance of international manufacturers. Observers note that the growth of a national player may influence retailer promotions, warranty coverage perceptions, and after-sale service networks in ways that resonate with local consumers. [Cited from Kommersant]
Historically, Russians were early adopters of flagship Samsung models, often modeling their purchasing decisions around the latest high-end offerings. This legacy underscores how flagship introductions can act as catalysts for broader brand interest, even as consumers broaden their selection to include more affordable or mid-range options. For observers in North American markets, it serves as a reminder that premium launches can elevate overall brand visibility and stimulate channel activity across price bands, a dynamic mirrored in many large consumer electronics categories. [Cited from Kommersant]