In June 2023, Russians aged 12 and older spent almost four hours daily on the Internet, averaging 3 hours and 56 minutes per day. This conclusion comes from The Sostav, which cites data from the analytics firm Mediascope. The finding underscores how deeply connected people in Russia were during the mid-2023 period, with online activity shaping routines, entertainment choices, and the way information was consumed. Mediascope notes that these figures reflect a digital landscape where online behavior increasingly governs everyday life across different age groups.
Mediascope’s mid-2023 data show that 83% of the Russian population used the Internet in the first half of the year. Among younger users, specifically those aged 12–24, internet use reached near-universal levels. Teens and young adults also tended to log more online time, averaging around six hours per day, which highlights a strong preference for digital engagement across generations and suggests that online platforms serve as the primary channel for entertainment, education, and social interaction for many in this demographic. Mediascope emphasizes that this sustained engagement continues to shape consumer habits and information networks across the country.
Smartphones and tablets remained the main gateways to the online world, accounting for roughly 93% of all sessions. Desktop computers, while used less overall, still played a stable role for certain groups; more than half of Russians connected from a computer at least once a month, and about one-third used a computer daily. The highest desktop usage was observed among older adults in the 45–64+ age brackets, indicating shifts in device preferences that align with evolving lifestyles and work patterns. Mediascope highlights how device choice often mirrors age-related routines and access to technology within households.
On social platforms, Russians spent about 60 minutes per day online on average. Platform leadership varied by age: TikTok led among 12–24-year-olds, VKontakte was most prominent with the 25–44 segment, and Odnoklassniki remained popular among those 55 and older. These patterns reflect how different generations gravitate toward distinct communities and content formats, with implications for marketers, researchers, and platform designers who study digital behavior across age groups. Mediascope notes that platform preferences influence the kinds of content, advertising, and social interaction that resonate with each demographic slice.
Looking at purchasing trends, 2023 brought a renewed interest in television sets among Russian shoppers. This uptick in TV purchases occurred alongside continued demand for other connected devices, illustrating a household strategy that blends traditional and modern media consumption. The broader trend shows how screen time competes with streaming, social media, and on-demand services, a dynamic often examined by analysts tracking media budgets, audience reach, and the evolving media mix available to consumers. Mediascope indicates that such shifts are part of a broader transition in consumer electronics and home entertainment behavior across markets that share digital and linear media ecosystems.