Recent findings from a joint study conducted by the Odnoklassniki social network and the UMoney fintech platform shed light on how Russians prefer to spend their free time, with many values centered on family, friends, and personal wellbeing. The study reveals that a sizable portion of the population views leisure as time to connect with loved ones, while a notable minority does not track or limit their entertainment expenses at all. Understanding these patterns helps illuminate broader attitudes toward budgeting, technology use, and daily life that resonate with audiences across North America as well.
According to the survey, about 14 percent of respondents allocate 3 to 5 thousand rubles per month to leisure activities, while 11 percent direct 1 to 2 thousand rubles and another 11 percent spend 5 to 10 thousand rubles. A noticeable segment, seven percent, budgets 10 to 15 thousand rubles for entertainment each month. Taken together, these figures illustrate a spectrum of discretionary spending on leisure, from cautious budgeting to more expansive entertainment expenditure, reflecting diverse income levels and personal preferences among the population.
In terms of how free time is spent, nearly a quarter of participants (24 percent) prefer family time, with 20 percent choosing to spend leisure with friends. A further 31 percent favor staying at home, and 22 percent engage with social networks. These numbers underscore a balanced culture where home life, social connections, and digital interactions all play significant roles in daily routines, a pattern that aligns with trends seen in many Western markets where technology and social platforms complement in-person activities.
When asked to describe an ideal day off, about one in three Russians suggested resting in bed, while 11 percent enjoy playing computer games, 9 percent seek to learn something new, and 4 percent opt for shopping. Only about 2 percent indicated a preference to disconnect from gadgets altogether during holidays. This snapshot reveals a blend of relaxation, amusement, and self-improvement pursuits, alongside persistent engagement with devices that support entertainment and information gathering, a mix familiar to many Canadians and Americans who value efficiency and connectivity on weekends.
The survey gathered responses from more than a thousand e-wallet users on the YuMoney website, offering a window into how digital wallets intersect with leisure choices. The data point about broader spending and behavior patterns suggests that online shopping, digital payments, and mobile engagement are integral to contemporary entertainment habits, a trend that resonates with digital-forward consumers in North America who rely on apps and wallets for convenience and budgeting.
These insights arrive amid broader conversations about consumer behavior in an increasingly connected world. As more people integrate budgeting tools with everyday leisure, the line between shopping, socializing, and entertainment continues to blur. The study hints at evolving preferences that prioritize experiences with loved ones, the comfort of home environments, and the ease of staying connected through technology, all while maintaining varied approaches to how much is spent on leisure each month. This nuanced portrait of free-time spending helps explain not only regional tendencies but also the universal appeal of balancing financial sense with personal enjoyment, a message that holds relevance for audiences across Canada, the United States, and beyond.