In 2023, new console sales across major brands including Sony, Microsoft, Nintendo and Steam rose by 31 percent in Russia, according to the Avito press service as cited by socialbites.ca. Within the same period, used gaming devices also saw stronger demand, increasing by 11 percent.
The standout performer was Steam Deck, with sales expanding twelvefold, signaling a notable shift toward portable PC gaming in the domestic market. On Avito, the average selling price of a gaming device hovered around 43,900 rubles. Nintendo followed closely, recording a robust growth rate of 48 percent. The most popular Nintendo model, the Switch, carried an average price of 18,100 rubles, marking a 29 percent decrease from the previous year. Sony posted a 41 percent uplift in sales, while Xbox sales climbed 37 percent.
In terms of pricing and model popularity, Sony users showed strong demand for both the PlayStation 4 and PlayStation 5. For other generations, the average prices on Avito stood at 22,500 rubles for new Xbox entries including Xbox, Xbox 360, Xbox One and Xbox Series S, which represents a 15 percent year over year drop; PlayStation 5 averaged 44,100 rubles, down by about 27 thousand rubles; Xbox 360 averaged 7,300 rubles, down 16 percent; Xbox One at 14,400 rubles, down 15 percent; and Xbox Series S at 22,000 rubles, down roughly 16.5 percent.
Among boxed games, FIFA 23, God of War Ragnarok and Grand Theft Auto V led sales in the Russian Federation during 2023. God of War Ragnarok saw the largest rise with a 250 percent increase. UFC 4 and FIFA 23 also posted substantial gains, at 33 percent and 30 percent respectively.
Additionally, the market recorded notable interest in robotic dog toys, signaling broader consumer engagement beyond traditional consoles.
Source attribution: Avito press service as reported by socialbites.ca. The figures reflect a mixed picture of new and used hardware demand, with portable and hybrid gaming solutions gaining traction alongside traditional consoles across Russia in 2023.