In 2024, Video-Eldorado tracked the Russian digital camera segment and found it active, with 350,000 cameras sold and a total turnover of 6.1 billion rubles. The year showed a resilient market where both consumer interest and investment in imaging gear remained strong despite broader economic headwinds. The mix of devices reflected a clear tilt toward versatile options that fit a wide range of buyers, from hobbyists to professionals, while still accommodating casual users seeking reliable performance in a compact package.
The average price of devices rose by 33 percent in 2024, climbing to 17.3 thousand rubles. This upward shift in the price picture is tied to growing interest in premium equipment, particularly professional-grade mirror and mirrorless cameras. Buyers increasingly valued sensor quality, autofocus performance, and build durability, even as entry-level options remained accessible for newcomers. The premium segment acted as a key driver, supporting higher average ticket sizes even as the market maintained its broad appeal across price points.
By unit sales, the market was led by brands with relatively low name recognition, which captured 69 percent of total sales. This dominance is driven by simplicity of use, compact form factors, and a minimal feature set that appeals to casual shooters who want dependable gear without the complexity of high-end models. Canon, with a 10 percent share, ranked second due to its broad lineup that spans compact models to professional bodies, ensuring wide selection for buyers with different needs. Kodak and Sony tied for third place, each holding about 4 percent, representing affordable options for amateurs and flexible compact solutions for video work. The premium segment saw five brands known for high-quality mirror and mirrorless cameras in close competition with Nikon, which held a 3 percent share as a benchmark for the segment’s performance and appeal.
In monetary terms, the trend toward premium models pushed Canon to lead revenue with about 43 percent of total market value. Sony followed with 23 percent, and Nikon accounted for 12 percent. Rounding out the top tier were smaller or lesser-known brands at about 7 percent and Fujifilm at around 6 percent, illustrating a marketplace where value and prestige compete for attention across both price tiers and feature sets. These figures highlight how unit popularity and monetary impact can diverge in a market where higher-priced gear compounds revenue shares even as more accessible models dominate the headcount of sales.
Earlier Gazeta.ru reported on Realme’s ultra smartphone featuring replaceable optics, reflecting continued experimentation in camera-related technology and the broader imaging ecosystem surrounding mobile devices and dedicated cameras alike.