Prices for the flagship GeForce RTX 4090 and its newer variants in Russia are expected to rise by about 10 to 15 percent by the end of 2023, according to industry analysts and retail sources cited by the Izvestia publication. The anticipated increase is tied to policy changes and supply constraints impacting the Russian market.
The central driver of the price shift is the U.S. government’s restriction on importing GeForce RTX 4090 graphics cards to China, the CIS region, and the Middle East. Russian retailers typically rely on parallel imports from these regions to stock electronics. With the ban in place, access to reserve shipments from these areas is reduced, intensifying the existing shortage of RTX 4090 units and naturally pushing prices higher for local consumers and resellers alike.
The import ban is scheduled to begin on November 17. Izvestia notes that until that date, several Chinese manufacturers are actively trying to secure as many RTX 4090 units as possible to line up inventories before the restrictions take effect.
Industry experts interviewed by the publication expect Nvidia to respond to weaker sales by introducing a successor or variant that sidesteps the sanctions. If demand slows for the RTX 4090, analysts say Nvidia could roll out a model that resembles the 4090 in performance but is designed to avoid the import restrictions, thereby preserving momentum in premium gaming segments.
One analyst, commenting on potential moves from Nvidia, suggested that the firm could unveil an equivalent but sanction-free option, marketed as a high-end gaming solution, in early 2024. The idea of a near-identical alternative could appeal to enthusiasts wary of price spikes while preserving Nvidia’s leadership in the top-tier GPU market.
Retailers and tech commentators alike are watching closely how the market responds when the price of flagship GPUs climbs. A notable gap remains between eagerly awaited hardware and the wallets of gamers and professionals who depend on strong GPU performance for tasks such as 3D rendering, AI acceleration workloads, and virtual reality experiences. The current dynamics point to a temporary period of elevated prices until supply chains stabilize and market restrictions adapt to real-world demand.
In the broader context, consumers across the United States and Canada planning to upgrade their PCs with premium graphics solutions should prepare for continued volatility through the holiday season and into early 2024. The situation underscores the importance of exploring alternatives, including other high-end Nvidia models or comparable offerings from rival brands, while monitoring official channels for any policy changes or new product launches that could alter the pricing landscape.
As the industry awaits Nvidia’s strategic moves, the likelihood of price adjustments driven by import policies and supply limits remains a key factor shaping consumer choices in North American markets. Prospective buyers are advised to compare retailers, watch for bundle deals, and consider confirmed stock dates to avoid last-minute surges in pricing. The evolving scenario demonstrates how geopolitical decisions can ripple through consumer electronics pricing and availability in Canada and the United States.