AMD is gearing up to introduce the Radeon RX 7600, a mid-range graphics card carrying 8 GB of memory, with a suggested price set at 349 euros. The announcement positions it as a challenger to Nvidia’s GeForce RTX 4060 Ti within the same performance bracket. Reports from Videocardz, referencing the French outlet Cowcotland, highlight this impending launch window and price target as a strategic move in a competitive segment.
According to the source, the RX 7600 is expected to hit store shelves on May 25, with a list price of 349 euros. In the United States, observers anticipate a street price in the 300 to 330 dollar range once the product begins shipping, making it potentially more accessible for mainstream gamers who want solid 1080p to 1440p performance without breaking the bank.
Technical expectations place the Radeon RX 7600 with 8 GB of GDDR6 memory and rooted in AMD’s RDNA 2 architecture. Early testing points to performance that could be on par with Nvidia’s RTX 4060 or RTX 4060 Ti configurations that carry 8 GB of VRAM, yet at a lower or more favorable price point when compared to Nvidia’s suggested retail pricing, which has hovered above the $400 mark in many markets. If these early benchmarks hold, the RX 7600 would offer a compelling balance of efficiency and raw throughput, appealing to gamers who value steady frame rates without a premium budget hit.
Analysts suggest AMD may be attempting to disrupt the mid-range segment by delivering comparable performance at a more aggressive price, potentially reshaping the value proposition against Nvidia’s current lineup. The move appears designed to attract buyers who want strong 1080p and solid 1440p capabilities, pairing favorable pricing with a feature set that aligns with modern gaming expectations, including support for latest rendering techniques and efficiency improvements that have characterized AMD’s RDNA generations.
Observers note that market dynamics for graphics cards have fluctuated in recent months, with price volatility, supply constraints, and regional currency differences influencing consumer decisions. While Russia has seen notably high price peaks in the local market, these fluctuations underscore the broader trend of price sensitivity in mid-range hardware, where a few hundred dollars can tilt the balance between upgrading now or waiting for a subsequent generation or a stronger promo cycle. The overall sentiment remains focused on value and performance parity within the $300 to $500 segment, where the RX 7600 seeks to position itself as a practical, well-rounded choice for gamers who want reliable performance without overextending their budgets.