Reassessing Mobile Launch Performance: Major Franchises and Free-to-Play Comparisons in 2024

Last year, major titles like Resident Evil, Death Stranding, and Assassin’s Creed appeared on iPhone and iPad, but their commercial performance fell short of expectations. A mobile gaming analytics portal notes this trend based on data from Appfigures.

According to the report, fewer than 3,000 players purchased the full version of Assassin’s Creed Mirage for iPhone since its release on June 6. The game’s price is fifty dollars. In contrast, the free trial version was downloaded roughly 123,000 times, underscoring a stark difference between trial interest and paid adoption.

Appmagic figures add another layer by showing Assassin’s Creed Mirage earned its creators about 221,000 dollars and was downloaded 279,000 times. That implies around 5,750 players opted to buy the full game. These figures illustrate a modest conversion rate from downloads to paid purchases within this title.

Narrative from benchmark data indicates that the daily download and revenue trajectory for Assassin’s Creed Mirage lagged behind the average for free to play mobile games. For comparison, Ubisoft’s other mobile release, Assassin’s Creed Rebellion, delivered about 1.9 million downloads in the same period and generated roughly 981,000 dollars in free to play revenue, a figure that eclipses Mirage by more than sixfold.

Other prominent releases such as Resident Evil 4, Resident Evil Village, and Death Stranding likewise did not meet market expectations. Resident Evil 4 registered around 357,000 downloads with approximately 208,000 dollars earned, while Resident Evil Village saw about 370,000 downloads with earnings near 212,000 dollars from Death Stranding’s mobile launch, which drew approximately 10,600 downloads and generated about 212,000 dollars for the developers.

Earlier coverage also notes that the Russian developers of IL-2 Studios introduced a new installment that revisits the Korean War, signaling ongoing expansion in their mobile and PC portfolios. [citation: Appfigures] [citation: Appmagic]

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