Samsung, the South Korean electronics giant, has unveiled a colossal 98-inch Neo QLED TV series that delivers an astonishing 8K resolution of 7680 by 4320 pixels. The model highlighted in reports is the QNC990, a flagship offering that pushes the boundaries of home viewing with a level of detail and brightness that massive screens can only dream of achieving. The information comes from a technology portal that cited SamMobile as the source.
At the heart of the QNC990 is a Mini LED backlight panel designed to enable advanced local dimming. This feature allows certain zones of the screen to dim independently, producing deeper blacks and brighter highlights for a more cinematic contrast. Viewers can expect every scene to reveal nuance in shadows and glow in highlights, creating a more immersive image that mirrors what is seen in high-end cinema environments.
In terms of picture quality, the QNC990 supports HDR10 technologies to enhance color and luminance range. The display is capable of dynamic refresh rates up to 144Hz, which helps deliver smoother motion in fast-paced content and gaming scenarios. In addition, the TV supports AMD FreeSync Premium Pro frame synchronization, a technology popular among gamers for reducing tearing and stuttering, ensuring a fluid gaming experience when paired with compatible consoles or PCs.
The screen includes an anti-reflective coating to minimize glare from ambient light sources and has the ability to upscale lower-resolution content to its native 8K, preserving detail and sharpness regardless of the source material. This means viewers can watch streaming videos, standard broadcasts, or older media with an image quality that remains as close to native 8K as possible given the source material, enhancing overall viewing satisfaction.
Internally, the QNC990 features a 6.4.4 channel audio system delivering about 120 watts of total audio power. The sound design is crafted to complement the expansive picture, with speaker placement aimed at delivering a broad soundstage that fills a large room. The TV runs on Tizen 7.0, Samsung’s own smart platform, and is powered by the Neo Quantum Processor 8K, a chip focused on improving upscaling, color accuracy, and overall processing speed to keep up with high-resolution content and complex image pipelines.
The hardware casing is described as an Infinite Slim Design, combining a slim profile with a metal frame and rear structure that contributes to a premium build while maintaining a clean, modern aesthetic. The speakers are thoughtfully located on the back and sides of the unit to help distribute sound more evenly across the viewing area, contributing to a more immersive listening experience without relying solely on a single front-facing speaker configuration.
Market availability included a launch in South Korea with a suggested price that positions the QNC990 as a premium option for consumers seeking a large-format, high-end television experience. The price at launch was reported around $39,000, a figure that reflects the scale, display technology, and upscale features packed into this model. At current exchange rates, this price may translate to several local currencies, underscoring the premium nature of this flagship display.
Earlier, reports mentioned that the same regional distribution strategy included introductory promotions in the United States, where a range of 55-inch 4K televisions were made available at no cost or as complimentary offers in certain retail configurations. This note demonstrates Samsung’s global approach to streaming high-end technology into different markets, balancing flagship demonstrations with accessible entry points in other product lines. While the 98-inch model represents the upper echelon of display tech, promotional activity in the United States illustrates a broader strategy to keep current with evolving consumer interests and demand trajectories across major markets.