Reports about the Google Pixel 8 lineup arriving in October point to a noticeable price rise across Europe. The increase is expected to be at least 150 euros, roughly 15.7 thousand rubles, compared with the previous generation. The information comes from the HotUKDeals community discussion, which has been cited by several tech outlets.
In Europe, the Pixel 8 and Pixel 8 Pro are predicted to launch with starting prices of 799 euros and 1099 euros, which translates to about 83.9 thousand rubles and 115.4 thousand rubles at current exchange rates. The top configurations could run as high as 859 euros for the Pixel 8 and 1299 euros for the Pixel 8 Pro. Those figures refer to models with larger storage, such as 256 GB for the Pixel 8 and 512 GB for the Pixel 8 Pro, placing the most capable variants in a higher tier of the flagship market.
For comparison, last year’s Pixel 7 and Pixel 7 Pro hit European shelves at 649 euros and 899 euros, approximately 68.1 thousand rubles and 94.4 thousand rubles, respectively. If the new pricing holds, European Pixel models would jump by about 150 to 200 euros. Should the leak prove accurate, the Pixel line would no longer be among the most affordable entries in the flagship segment and would align more closely with competing high-end devices.
Pricing in the United States remains uncertain. Some industry observers expect the American market to mirror Europe or even see different dynamics. As a point of comparison, Samsung’s Galaxy Z Flip 5 recently carried a price tag of 999 dollars in the U.S. despite a price uptick in other regions, illustrating how regional strategies can vary even within the same product line. Market watchers note that carryover pricing patterns from Samsung and other rivals could influence Pixel’s U.S. strategy if the Pixel 8 sees a similar global price shift.
In related industry notes, there has been attention on how premium Android models are positioned as price-sensitive buyers remain a constant factor. The Pixel 8 family is expected to compete on camera capabilities, software features, and overall longevity, with price dynamics likely to affect consumer perception of value in both North American and European markets. The evolving pricing landscape highlights how manufacturers balance feature sets with regional purchasing power and currency movements, shaping the flagship segment across major markets.
Analysts and enthusiasts are watching closely to see how Google calibrates its pricing strategy in response to competitive pressure from other premium brands. The potential uplift in Europe, coupled with uncertain moves in the United States, could influence early demand, retailer promotions, and simulated upgrade cycles. Consumers in Canada and the United States may encounter price changes that reflect exchange-rate realities and regional tax structures, with retail partners possibly adjusting offers to maintain appeal in a crowded flagship arena. [Источник: HotUKDeals report and subsequent industry commentary]