Oppo has introduced its latest mid-range A38 smartphone, rolling out in the United Arab Emirates with attention now turning to broader markets, including North America and Europe, as noted by industry outlets like GSMArena. The device centers on a sizable display and practical performance tuned for everyday tasks, social use, and light gaming, making it a compelling option for budget-conscious shoppers in Canada and the United States.
The Oppo A38 sports a 6.56-inch IPS LCD with HD+ resolution and a refresh rate that can reach up to 90 Hz. This combination offers smooth scrolling and responsive touch input, ideal for scrolling through feeds, watching videos, and navigating apps. A distinctive V-shaped cutout houses the 5 MP front camera, delivering a notch-free look that maximizes screen real estate for media consumption and video calls. On the rear, the camera system includes a 50 MP primary sensor for clear daylight photography and a secondary 2 MP depth sensor to enhance portrait shots with subject separation and background blur.
Performance is driven by the octa-core MediaTek Helio G85 processor at up to 2 GHz, paired with 4 GB of RAM to support multitasking and everyday apps. While not a gaming-centric chip, it handles casual gaming and routine workflows with decent efficiency. Storage comes in at 128 GB of flash memory, enough for apps, photos, and offline media. For users who accumulate lots of content, memory expansion via microSD is supported, letting storage scale up to 1 TB.
Powering the A38 is a 5000 mAh battery, designed for all-day use, and it supports up to 33 W SuperVOOC fast charging. The combination of a large battery and rapid charging helps minimize downtime, lending itself to long trips, school days, or busy work schedules where outlets aren’t always handy. The smartphone also supports two SIM cards, a 3.5 mm audio jack, and Bluetooth 5.3 for reliable wireless connections across devices and accessories.
GSMArena notes the Oppo A38 is available in two colors, black and gold, offering a straightforward, understated aesthetic suitable for a wide audience. While the exact price has not been officially announced in every market, industry chatter suggests a price ceiling around $200 USD, positioning the A38 as an affordable option for those seeking solid everyday performance without a premium tag. For North American consumers, this price point makes it a viable alternative to more value-focused devices while competing with other mid-range models that emphasize battery life and display quality. In Canada and the United States, shoppers typically weigh screen size, camera capability, battery endurance, and software experience when choosing a mid-range phone, all of which are addressed by the A38’s core features. (citation: GSMArena)
In summary, the Oppo A38 presents a balanced package in the mid-range segment. It emphasizes a large display for media and productivity, a capable dual-camera setup for everyday photography, dependable battery life with fast charging, and versatile connectivity. For users prioritizing a budget-friendly device that does not compromise on essential features, this model offers a compelling proposition across North American markets.