A recent report from The Verge, based on remarks from Oppo Product Director Peter Lau, reveals that two brands under the BBK umbrella, OnePlus and Oppo, are preparing to release the same foldable smartphone under different brand names. The plan appears to be for a single device to reach audiences under both labels, with the key distinction being the software skin each version ships with. The Oppo variant is expected to launch exclusively in China, while the OnePlus version would be rolled out internationally.
Lau did not specify the exact model or category of the foldable device in question. The Verge’s interpretation points to a likely clone of Oppo Find N3 and OnePlus Open as the basis for the two versions. Historically, Oppo has kept its Find N series foldables restricted to the Chinese market, and the OnePlus Open would mark OnePlus’s first foldable to feature a flexible display in global markets.
Current chatter suggests that the Oppo Find N3 and the OnePlus Open may share a large internal display around 7.82 inches, a smaller external display near 6.31 inches, and high-end memory configurations, potentially reaching up to 24 GB of RAM and as much as 1 TB of internal UFS 4.0 storage. Such specifications would position the pair as high-end contenders in the folding phone segment, appealing to users who demand performance and premium build quality in a single device.
In a related note, the Russian smartphone brand Inoi has been mentioned in reports, with discussions around its recent strategic moves indicating a sharper focus on disruptive plans within the local market. Observers are watching how BBK’s dual-brand strategy will influence pricing, software experiences, and regional availability across North America and beyond.
Overall, the unfolding strategy underscores how major device ecosystems under a single corporate umbrella can present parallel offerings tailored to different markets. The dual-brand approach may allow Oppo and OnePlus to test consumer reactions in China while delivering a closely aligned product experience to international buyers, all while maintaining tight control over software experiences and feature sets across regions.