Meta Branding in the Metaverse: A New Collaborative Venture
Will the virtual universe become a space where teams collaborate to spark fresh ideas and innovations? Meta branding answers this question with a bold, new approach. It originates from a proposition by Free Leaders On Collective FLOC, a decentralized group of creators, strategists, designers, and developers dedicated to bridging Web2 brands with the immersive possibilities of Web3. The project is led by Sergio G Gomez, a professional based in Alicante who has built a reputation in the Web3 community.
The concept rests on four years of immersion in the crypto ecosystem and is designed to keep pace with rapid shifts in knowledge and the surge of hypercreative activity. The aim is to provide a resilient, collaborative branding framework that adapts as technologies evolve.
Metabranding sets out to meet emerging needs for Brand 3.0 through an open, collaborative branding process that blends spatial considerations with virtual worlds accessible to a broad audience. It resembles a musical jam session, but the focus remains on strategy and creativity. The brand project unfolds in four phases, each lasting about 1.5 hours, designed to fit into busy schedules and encourage meaningful participation.
This pilot project will run for four weeks to validate the model, refine the scope, and identify the ideal number of participants and the tools required to build a dynamic, immersive system in the public domain. The process emphasizes practical outcomes that can be observed and measured as the concept matures.
Meta Branding Roadmap
To realize the proof of concept, FLOC Alliance collaborates with MetaCharlas, an interactive metaverse podcast initiative. The partners will co-create a roadmap that includes four study sessions: Workshop on March 22, Moodboard on April 5, Identity on April 12, and System on April 19. The structure is designed to guide participants through a clear progression from ideation to formalized strategy.
Metabranding seeks to uncover the value of Brand 3.0 strategies and to explore how immersive virtual environments can support robust, creative plans that deliver tangible results. The offering aligns with a growing trend that blends NFT usage, decentralized autonomous organizations, Web3 tools, and artificial intelligence to craft modern branding experiences.
Metabranding remains a forward-looking exploration of how brands engage audiences in virtual spaces. Each step of the process is designed to yield insights that could enable future services such as NFT as a Service, loyalty rewards through digital assets, and community-created NFT tickets to support ongoing branding initiatives. The project invites participation from a broad community eager to learn through experimentation in the metaverse. For regular updates on release news, observers can follow the involved groups through official channels managed by the organizers. Prospective participants can register for the first Metabranding session via a sign-up page linked by the organizers. All communications are designed to keep participants informed while maintaining open, collaborative access to the evolving project.