The iPhone 11 continues to lead as the most popular smartphone among Russian zoomers, individuals aged 16 to 25, marking at least a second consecutive year at the top of the ranking. This insight comes from the iPhones portal, which cites data provided by the mobile operator Yota. The iPhone XR holds steady in second place for the second year in a row, while the iPhone 13 claims bronze—an inclusion that was not present in the previous year’s list for obvious reasons. The iPhone 12 remains in fourth place without change, and a notable shift occurs as the Xiaomi Redmi 9A finishes in fifth, climbing five positions over the span of a year.
Beyond the top five, the rest of the top ten demonstrates ongoing shifts among popular models. The lineup includes the iPhone 7, rising three spots; the Xiaomi Redmi 9C NFC, advancing two places; the Samsung Galaxy A12, slipping two positions; the Galaxy A32, moving up two slots; and the Galaxy A51, dropping five places. These movements reflect evolving consumer preferences among younger users and demonstrate how price, performance, and brand loyalty influence ongoing choices in the market. (Source: Yota data, reported by the iPhones portal.)
In the tablet category, the analysis focused on users who engage with Yota during their online sessions. The iPad Air leads the tablet rankings, followed by the Samsung Galaxy Tab A7 Lite and the Huawei MediaPad T3 10, which occupy the top three slots. The rest of the table features the Galaxy Tab A8, Galaxy Tab A7, iPad Pro 11, Huawei MatePad SE, Galaxy Tab A 2019, Lenovo Tab M10 FHD Plus, and Huawei Mate Pad T in descending order. These placements illustrate a broad spread across premium, midrange, and affordable Android tablets alongside iOS options, aligning with diverse consumer needs and ecosystems.
Gender trends show that girls tend to favor different generations of iPhones, suggesting a preference for Apple’s ongoing device refresh cycle and ecosystem advantages among young female users. In contrast, budget Android smartphones are more commonly found in the hands of men, indicating a notable divergence in device choice across genders that brands and retailers may account for in their marketing and product strategy.
From the retail perspective, there is evidence of continued sales growth for the Samsung Galaxy Z Fold and Flip 5, signaling ongoing consumer interest in foldable structures and the premium segment. This pattern suggests a broader diversification of device portfolios among Russian shoppers who follow technology trends and seek feature-rich models that support multitasking, media consumption, and contemporary mobile experiences. (Source: Yota data, reported by the iPhones portal.)