In 2023, Apple is expected to raise the price of the priciest model in the iPhone 15 lineup. The projection comes from a report cited by a major tech outlet, referencing Haitong International Securities and a well-known tech analyst. The report does not disclose the exact price of the iPhone 15 Pro Max, but notes that it would be priced higher than the iPhone 14 Pro Max did in its launch year. The iPhone 14 Pro Max opened at 1099 dollars in 2022, setting a benchmark for premium pricing.
Although the source did not specify the reasons for a potential price uptick, industry observers suggest the premium tier could incorporate advanced camera technology, including a periscope lens offering multifold optical zoom in the five to six times range. The iPhone 15 Pro is expected to feature a traditional telephoto module with triple optical zoom, delivering a different photographic capability compared to the Pro Max variant.
The report also notes that mass production of all iPhone 15 models is planned to start in August 2023, aligning with the schedule of previous years. This timing typically signals a September release window, with shipments to retailers beginning in October, following the standard product arrival pattern for Apple during that cycle.
Analysts project that by the end of 2023, Apple could ship around 83 million new iPhones, with the majority being the Pro and Pro Max configurations, underscoring continued demand for high-end devices in the mainstream market. This forecast reflects ongoing consumer interest in cutting-edge imaging and premium build quality within the iPhone family.
A point of contrast in recent market chatter is a compact note about another brand introducing a new economical model. While not directly tied to the Apple roadmap, it illustrates the broader context of pricing strategies and competitive pressure in the smartphone space. In this context, readers can view the evolving cost dynamics as part of a wider trend in premium mobile devices.