iPhone 15 Pro burn-in concerns and OLED display persistence explained

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Some iPhone 15 Pro owners have reported screen burn-in after only a couple of weeks of daily use, a claim that has circulated on iPhones.ru. The site says one of its writers encountered a matrix defect, noting that an afterimage of the iOS keyboard appeared on the screen during the same short period. This afterimage seemed to persist and be visible from any viewing angle according to the report.

According to iPhones.ru, the issue persists despite attempts to mitigate it, with a firm assertion that once burn-in occurs, it does not revert. The article emphasizes that this problem can be permanent for affected displays. Such statements underscore the real-world concerns some users are facing with this high-end model.

The iPhone 15 Pro features a 6.1-inch LTPO Super Retina XDR OLED panel with a refresh rate that can reach up to 120 Hz. It delivers a resolution of 1179 x 2556 pixels and a peak brightness of up to 2000 nits. OLED screens, especially in flagship devices, can experience image persistence when a static image remains on screen for extended periods. Manufacturers commonly reduce this risk by subtly shifting the image content over time, a technique known as pixel shifting. Because modern displays boast incredibly small pixel sizes, these shifts may not be noticeable without close inspection or specialized tools, yet they can still impact a small subset of units under certain usage patterns.

The iPhone 15 Pro was introduced for consumers in late September 2023, with current pricing typically starting around $999 in the United States, though regional taxes and incentives can affect the final sticker price. As with many premium devices, pricing can fluctuate with new model releases, promotions, and carrier offers. The device’s build, materials, and display technology reflect Apple’s ongoing emphasis on visual performance and color accuracy in a wide range of lighting conditions.

Some earlier owners of the standard iPhone 15 also reported peculiar audio behavior, though these concerns differ from the display-related burn-in issue described above. User experiences vary, and many customers continue to praise the device’s camera capabilities, overall performance, and enduring software support. Apple has historically provided guidance on display care and managed expectations around OLED persistence, noting that image persistence can be transient and that most users will not experience permanent burn-in under typical use. The company also emphasizes best practices, such as avoiding prolonged display of static images, using screen savers, and enabling features that help minimize static content on the screen over time.

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