The current market movement for Apple’s flagship, the iPhone 14 Pro Max, shows a pronounced drop in price in Russia, with the device slipping below the 100,000 ruble mark. In fact, reports from technology commentators on the portal Executioner indicate that the base configuration is now listed at 98.2 thousand rubles. This marks a notable deviation from typical pricing patterns and suggests a broader shift in consumer electronics pricing in the region.
According to these bloggers, the device can be acquired from as low as 98,180 rubles. For context, their commentary notes that the usual price sits around 105.5 thousand rubles. The commentary attributed to them highlights the strategic value in this pricing move, signaling potential reasons why shoppers might consider this model over alternatives in the same category.
One of the key talking points among these observers is the iPhone 14 Pro Max’s technical enhancements. They point to the A16 Bionic chip as a central performance upgrade, paired with a 48‑megapixel camera system that includes stabilization. The bloggers claim this camera configuration captures markedly more light—estimated at four times as much—compared with the main camera on the iPhone 13 Pro Max, which could translate into improved low-light performance and overall image quality in typical real-world use.
Additionally, the device features an interactive Dynamic Island cutout at the top of the display. This design replaces the traditional notch and is presented as a more flexible interface for receiving notifications and managing apps, a nuance that some users find enhances daily interaction with the phone.
Looking beyond the iPhone 14 Pro Max, the retail landscape anticipated a future model release from Apple. In the fall of 2023, there was speculation that Apple would unveil a premium device referred to as the iPhone 15 Ultra, with whispers suggesting a price point near 237 thousand rubles. At the time of writing, the current flagship, particularly those configurations with substantial storage such as 1 TB, is positioned around 160 thousand rubles. This framing helps place the observed price dip into a wider context of the brand’s pricing trajectory and product cycle, offering consumers a frame of reference for evaluating value and timing in the market.