In mid to late 2023, the Infinix brand, part of Transsion Holdings, emerged as a top three seller in the Russian smartphone market, outperforming rivals such as Samsung and Realme. This information was shared with the press service of the telecom operator MTS and reported by socialbites.ca.
From January through August 2023, Russia saw 18.6 million smartphones sold, generating 396.4 billion rubles in revenue. Both units and money grew compared with the previous year, rising 26 percent in shipments and 12 percent in value. Across the full year, Infinix held fifth place among popular brands with a 6 percent share by volume. Its market presence began to strengthen with the summer season. In July, Infinix joined the ranks of the top three brands, capturing 13 percent of the market, and it retained this standing into August.
August results showed Xiaomi leading the market with a 34 percent share by units. Tecno followed with 14 percent, then Infinix at 13 percent. Samsung accounted for 10 percent, and Realme for 9 percent. In total, about 2.9 million devices were sold during the summer period, bringing in 64.6 billion rubles in revenue. This represented a 50 percent increase in unit sales and a 76 percent rise in money compared with the prior year. A year earlier, Xiaomi dominated with 42 percent, Realme 16 percent, Tecno 10 percent, Samsung 9 percent, and Apple 6 percent.
The data indicated that strong marketing efforts by Tecno and Infinix contributed to their rising popularity in the Russian market during the peak season.
AnTuTu benchmarks were referenced in discussions around the best Android smartphones for August, highlighting how midrange models from these brands compare in performance and value.