Since Huawei secured a trademark for Vision Pro back in 2021, Apple may face significant hurdles in selling its Vision Pro headset under that name within the Chinese market. This situation is outlined by South China Morning Post, which notes the potential conflict between the brands and the trademark rights that Huawei holds in China.
Huawei’s Vision Pro trademark covers a broad spectrum of products and services, extending to virtual reality headsets and wearable video displays. With this registration, Huawei retains exclusive rights to use the Vision Pro designation in China through November 2031, a period that could restrict Apple from marketing its headset under the same name in the region.
According to the China National Intellectual Property Administration (CNIPA), Apple’s application for the Vision Pro trademark is currently undergoing re-examination. In addition, Apple filed a separate application for the Apple Vision Pro mark in June 2023, which remains pending as of now. These filings indicate Apple’s intent to secure branding in China, but they also highlight the procedural path that can delay market-entry strategies tied to branding.
Huawei’s foray into smart eyewear began with Vision Glass, introduced in 2022. Rumors suggest that the Chinese technology giant may pursue a comparable product line after Apple Vision Pro debuts, potentially broadening the competitive landscape for wearable display devices in China. This backdrop underscores how brand proximity and overlapping product categories can influence market positioning and consumer perception in a tech-dominant market environment.
There have been reports that Apple Vision Pro will not offer support for the Russian language, a detail that may reflect broader localization decisions or regulatory considerations impacting feature sets in certain regions. The evolving stance on language support can shape user expectations and perceived value across multiple markets, including Canada and the United States, where language and accessibility features play a role in device adoption and consumer trust.