Artificial intelligence already outpaces humans in certain tasks. Algorithms solve problems faster and more accurately in data processing. They automate key operations across retail, industry, banking, and other sectors. In everyday life, people interact with AI through voice assistants, facial recognition, and translation tools. Creating blogs and websites is no exception. Many rely on neural networks to shape content strategy. Digital tools analyze data, conduct SEO research, spot trends, and even brainstorm topic ideas. A chatbot can draft articles or propose several headlines within minutes. Some tools personalize content by analyzing the target audience. There are AI-based services that generate images and videos, restore old visuals, and edit new ones, among other capabilities. They are frequently used in marketing.
Last year, AI technologies in the business-to-consumer segment were adopted 55-60 percent more often than in the previous year. The most embraced solutions were chatbots, voice assistants, recommendation engines, and programs for synthesizing audio and imagery.
AI is expected to grow rapidly in Russia this year due to government support, vast business potential, and rising productivity of computer systems. Major domestic players are increasingly focusing on neural networks. Industry representatives believe that the fundamental potential of AI can be realized through mobile applications. Experts note that by 2026, a large share of online content could be produced with the help of artificial intelligence.
However, not all uses of neural networks are legitimate. Tools can be misused, turning a powerful technology into a weapon in the wrong hands. Some people deliberately deploy neural networks to push specific messages. Deepfake technology exemplifies this risk, enabling the creation of defamatory or fake videos. In addition to synthesized voices, fully digital replicas of people can be used for fraud. As AI advances, deeper ethical concerns emerge. AI-generated texts can contain inaccuracies and require fact checking; publishing such material without verification risks spreading misinformation.
“The peak of fake content often coincides with extreme events. Today we live in an information conflict, where hostile actors attempt to destabilize a nation by spreading false publications. AI can generate unlimited fakes, and the attacker only needs to set the right parameters.”
Controlling sensational news and video content is crucial. Russian legislation has tightened measures to curb misinformation, and those who violate the law must answer for their actions. If material is created using AI, distributors are still liable, according to public policy statements.
Using AI to generate content affects not just the digital environment but society as a whole. Cognitive distortions are already noticeable: people may treat a chatbot as a real interlocutor, engaging in dialogue and accepting its explanations without scrutiny. Distinguishing truth from fiction becomes harder, creating an informational bubble. It is important to remember that machines do not yet grasp ethics fully.
“AI development cannot be halted. Advanced technologies are increasingly woven into daily life, and they can simplify many tasks. Yet progress brings security risks. As AI gains more capabilities, new ethical nuances appear. Texts produced by neural networks can be erroneous. Deepfakes, popular with fraudsters, raise serious concerns. A single convincing video can mislead millions and inflame tensions.”
Foreign chatbots that pull information from international sources such as Google raise additional considerations. When it comes to subtle political issues, the stance of leading Western search engines often reflects a regional perspective.
When creating content, a cautious approach to AI use and information verification is essential. Machines cannot fully replace creators, and rushing the process is unwarranted. The balance between technological progress and robust cybersecurity remains a priority, according to experts in information policy and strategic studies.